2016 Melbourne Design Awards

spaces, objects, visual, graphic, digital & experience design, design champion, best studio & best start-up, plus over 40 specialist categories

accelerate transformation, celebrate courage, growing demand for design


Key Dates

5 May 2016 - Standard Deadline
16 June 2016 - Judging & Ratings
29 June 2016 - Rating Closes
30 June 2016 - Winners Announced
27 July 2016 - Awards Presentation
1 September 2016 - DESIGN SUMMIT

Marketing - Branded Experience

This award celebrates creative and innovative design for branded experiences intended to persuade an audience to purchase or take some action upon products, ideas or services. Consideration given to the technical, conceptual and aesthetic elements, user experience, audience engagement and message delivery.

Melbourne now closed for nominations Nominate into another program now


Nominations in Category

Woodlea - Mirvac and Victoria Investments & Properties Pty / Hoyne

Marketing - Branded Experience

- Gold

Woodlea sets a new benchmark for suburban living. The space, vision and planning behind this huge development for a projected 7,000 new homes, 29km from Melbourne’s CBD was momentous. Every branding and marketing tool had to be created from scratch, each element crafted to ignite imaginations, engender trust and adapt with the growth of the development. The success of the project has been phenomenal and Woodlea has recently achieved recognition as Australia’s fastest selling community.

Reflections - Revel Development Group / tomorrow

Marketing - Branded Experience

- Silver

Reflections was a multi-faceted marketing campaign for a prestige off the plan apartment development in North Melbourne. We liked it. We hope you do to.

Oversized kikki.K branded pencils and clipboards - kikki.K / Same Page Media

Marketing - Branded Experience

Oversized kikki.K branded pencils and clipboards for the launch of kikki.K’s new world-first concept store, The kikki.K Studio, at Chadstone Shopping Centre.

St. Collins Lane - LaSalle Investment Management / Cornwell

Marketing - Branded Experience

- Silver

In between the high fashion of Collins Street and the laneway culture of Little Collins, what was formerly Australia on Collins was transformed into St Collins Lane, a new retail and dining destination. Connecting both iconic streets, St Collins Lane embraces the fashionable vibe of the former and the unique buzz of the latter, creating an exceptional retail space.

Eliston Discovery Centre - National Pacific Properties / Traffic

Marketing - Branded Experience

The launch of Eliston, Clyde’s fresh new masterplanned community, was an exciting project for Traffic. The tranquil setting of the new development was a branding dream.

ANZ Virtual Garden: Martin Place - ANZ / Deloitte Digital

Marketing - Branded Experience

- Silver

The ANZ Virtual Garden is a fully interactive digital wall that spans three levels in ANZ's flagship branch in Martin Place, Sydney. The 11 metre LED wall responds to changes in the environment, including weather, time of day, seasons and customers’ twitter requests.


Marketing - Branded Experience

- Silver

Sidedoor was briefed to create an awareness campaign based around Cyber Safety and anti-social behaviour on line. The purpose was 2 fold - 1. Develop a campaign to create awareness about the risks and consequences of bad cyber behaviour 2. Make a difference in the community by connecting with young people who may be victims of bullying and identify resources and support. The campaign was title 'CYBER SAFETY - ITS THERE FOR LIFE'

Past Nominations

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Best of the best

Winners list

2016 Presentation
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