[MEL16]

2016 Melbourne Design Awards

spaces, objects, visual, graphic, digital & experience design, design champion, best studio & best start-up, plus over 40 specialist categories

accelerate transformation, celebrate courage, growing demand for design

 

Key Dates

5 May 2016 - Standard Deadline
16 June 2016 - Judging & Ratings
29 June 2016 - Rating Closes
30 June 2016 - Winners Announced
27 July 2016 - Awards Presentation
1 September 2016 - DESIGN SUMMIT

Digital - TravelTech

TravelTech helps us to get from A to B easier, quicker, cheaper, takes us to places far away while still sitting in our armchair, makes getting lost hard to do and informs, guides and assists. Take us on a journey with your TravelTech.

Melbourne now closed for nominations Nominate into another program now

 

Nominations in Category

Destination Melbourne - Destination Melbourne / Evolution 7

Digital - TravelTech


- Silver

Destination Melbourne is a leading independent tourism body for Melbourne, which works with operators to capitalise on opportunities to improve the experience and service offering to visitors. We were approached to develop an updated website that reflected Melbourne as a destination — vibrant, creative and fresh — and showcased the new style and direction for the brand The end result was a fully responsive and engaging website with a compelling user experience that displays beautifully across all platforms. The user-focused design evolved from considered information architecture, providing logical pathways to the most important information, and enables key messages to be delivered with speed and fluency to target audiences. The design is vibrant and striking, utilising strong use of colour and typography, as well as evocative imagery. Since the launch, bounce rate has dropped and average site dwell time has increased by 25%.

Geckos Adventures - Intrepid Travel / Evolution 7

Digital - TravelTech


- Gold

Geckos Adventures is a well known travel brand specifically catering to the 18-39 year old age group who want to step out of their comfort zone. The company, part of the Intrepid Group, offers guided small group tours to people looking for affordable, fun and adventurous travel around the world. Geckos approached us to work with their internal team to develop a highly engaging website that would overhaul the customer experience for users booking with Geckos. The resulting website was a dynamic and engaging fully responsive website, designed for mobile-first, that acts as a hub for Gecko’s tour information. The site delivers value to the user through a comprehensive wealth of resources, easy-to-navigate information, and sophisticated search functionality.

Peregrine - Intrepid Travel / Evolution 7

Digital - TravelTech


- Silver

Peregrine is a well-known travel brand, providing guided small group travel to a huge range of countries and destinations around the world, with local guides and hand-picked itineraries designed to take you behind the scenes. Peregrine approached us to work with their internal development team to develop a highly engaging website that would overhaul the customer experience for users booking with Peregrine Adventures. The result was a vibrant and engaging fully responsive website. The site delivers value to the user through a comprehensive wealth of resources, easy-to-navigate information, and content with sophisticated filter controls.

Abercrombie and Kent Search Experience - Abercombie and Kent / Evolution 7

Digital - TravelTech


- Silver

Pioneering tailor-made and luxury holidays since 1962, Abercrombie & Kent has a wealth of knowledge of exotic locations and in crafting beautiful and bespoke travel experiences. A&K identified frustrations by users with the current search offering and were looking for a redesigned search UX. They engaged us to update the search experience to refine and expand the way search is presented on the website. The result is a powerful, intuitive and visual search engine that allows users to discover a broader range of content on the website.



Past Nominations

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