2013 Mobile Awards - Key Dates

3 September 2013 - Extended close date
9 September 2013 - Judging
19 September 2013 - Finalists announced
10 October 2013 - Rating Closes
17 October 2013 - Awards Night
Best of the best - Winners list

Best Mobile Expanded Service or Application

This category recognises the best expanded mobile service or application.

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Nominations in Category

Telstra NYE Sponsorship Campaign 2012 - Telstra Corporation Ltd / Imagination

Best Mobile Expanded Service or Application

In 2012, Telstra was presented with an exciting opportunity to become a proud partner of the City of Sydney’s New Year’s Eve. This colourful, one-of-a-kind property – with a 2012 theme of ‘Embrace’ - was the perfect match to bring to life the connection, diversity and colour at the heart of Telstra’s brand. The 2012 Sydney New Year’s Eve App was created to help overcome connectivity issues at peak times on NYE, make the event interactive for the first time ever, and help people connect with friends and family like never before on New Year’s Eve.

carsales.com.au iOS app - carsales.com.au

Best Mobile Expanded Service or Application

- Winner

A complete overhaul of the carsales.com.au iOS app, using all native controls, refreshed UI and new search technology providing a far improved user experience. Our app has been consistently well rated and is receiving record traffic levels. "Brilliant. Extremely user friendly. Easy to navigate. Carsales.com.au has made reviewing and buying cars an art form." said Felicia W.

Optus Recharge Now App - Prepaid Services (A Division of Optus) / Emagine International

Best Mobile Expanded Service or Application


The Recharge Now App is a fast and easy alternative to traditional account recharge options for Optus prepaid customers. By uniquely allowing customers to recharge up to five separate prepaid services, parents and mobile broadband users can easily manage their spend on multiple devices. Recharge Now removes the need to find a store, dial-in and enter long sequences of numbers in order to topup. You can easily check your balance and choose from available topup options. Emagine's User-First approach to design and integration has ensured consistently high ratings (4 stars) in the Apple and Android App stores.

realestate.com.au’s new m.site - REA Group

Best Mobile Expanded Service or Application


Launched in March 2013, the new realestate.com.au mobile website offers a fresh look and feel, simpler and more efficient ways to search and find properties, and makes it easier to contact an agent, share properties with family and friends, or save properties as a favourite, synched across all touch points - mobile, website, app and the main realestate.com.au site. The realestate.com.au mobile website has achieved an increase in average monthly visits of around 60% over the past 12 months and consumer engagement with the site has increased significantly.

365cups ~ leaders in mobile ordering - 365cups.com

Best Mobile Expanded Service or Application


We think that ordering coffee with a smartphone is a pretty cool idea. 365cups lets you find a café, view its menu, place your order, nominate a collection time, pick up and go– all with a few taps, scrolls and clicks of your smartphone. Fast forward 12 months to our lightbulb moment – why not share our smart mobile ordering platform with other businesses? 165,000 orders later, 365cups has expanded into a complete mobile ordering system that is used by businesses ranging from cafes and pizza parlours, to property groups and pet food suppliers! But wait there is more! We can now make branded Apps for iPhone and Android … AND Franchised Branded Apps as well!

City of Perth Parking Mobile App - City of Perth Parking

Best Mobile Expanded Service or Application


The app is the first of its kind in Australia to provide drivers with a 'real-time bay availability' feature; showing exactly how many spaces are available in CPP car parks in real time. Another stand-out feature is its ability to link with a device's GPS to navigate customers directly to the car park of their choice. The app not only saves time and effort but also reduces congestion and carbon emissions caused by drivers searching for spaces.

Adsniper - Intelligent Mobile Advertising - 3Play Networks PTY LTD

Best Mobile Expanded Service or Application

Adsniper is a proprietary mobile advertising technology (patent pending) that has been developed by Hungry Apps to offer customers highly targeted advertising and an incentive to view and engage. Advertisers can access a self- service web portal and create highly targeted ads using the HyperGoe/Nano Targeting Ad Engine. Probably Adsniper is the world's first in: • Mobile gamified ads • Innovative & complete tracking technologies • Cross platform rich HTML seamless ad delivery across web systems and mobile apps • Hyper-nano targeting for mobile users combined with location • Mobile ad auto customizations

EnergyAustralia Digital Sales Experience for Mobile - EnergyAustralia / Shine Technologies

Best Mobile Expanded Service or Application

Get a quote for electricity and gas in 30 seconds. Sign up for your energy plan in just minutes. And you can do this all on your mobile! Previously unheard of in the energy industry but with EnergyAustralia it is now possible. EnergyAustralia has made getting a quote and signing up for electricity and gas on your mobile understandable and easy. Compare plans, get an estimated cost of your bill and sign up using the mobile tool anywhere, anytime.

MoneyMeter - St.George Banking Group - St.George Banking Group

Best Mobile Expanded Service or Application

St.George Banking Group was the first bank in Australia to provide customers with the ability to view an account balance without the need for customers to logon to mobile banking. MoneyMeter, available on iOS and Android Platforms, accumulated 53,000 unique registered users in less than 8 months and 12% of all balance enquiries are via MoneyMeter. St.George achieved success through taking an iterative approach to customer research, observation & social media feedback and applying these results. MoneyMeter is simple, easy to use and is built to help customers better manage and stay in control of their finances.


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