Awards Entries - Winners

B2B - In Field Services

Woven Image - Woven Image

 
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Mobile Awards - Winner

The Woven Image iPad app allow design professionals access to the entire Woven Image catalogue. It does so much more than replace the printed catalogue, however. It works as a B2B tool, but also as a consumer building tool. It integrates into a designer's existing workflow, with features for office and on-site uses, showcases original and inspiring use cases from "Imagination Partners", and integrates with Facebook.

 

B2B - Line of Business

myCCA On The Move - Coca-Cola Amatil

 
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Mobile Awards - Winner

"myCCA on the move" is a complete mobile self-service extension for Coca Cola Amatil's vast range of products, allowing registered customers to effortlessly manage their ordering and more from anywhere at anytime.

 

B2B - Mobile Payments

Sydney Film Festival 2011 - eFirst

 
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Mobile Awards - Winner

The Sydney Film Festival 2011 iPhone application provides a rich customer experience, from the adrenaline rush of launching of the program, to buying tickets and entry to sessions with scannable tickets from the face of the phone. Not only a one-stop portable guide to all sessions in the program, with supporting trailers, attributes, and Wishlist tracking, but also real time integrated ticketing, with live ticket, pass and merchandise sales, and downloadable tickets for the day. Designed to be a completely paperless, accessible tool to the Sydney Film Festival, the app removes the hard work of buying tickets and leaves more time for cinematic pleasures.

 

B2B - Project Management

Aconex Mobile for iPhone - Aconex

 
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Mobile Awards - Winner

For any construction project manager, getting the right information to the right people, at the right time is critical to meeting schedules and avoiding risk. Every day, thousands of project managers around the world use the Aconex online collaboration platform to access, share and manage their information. To keep their projects on track, our clients want to be able to manage their information in real time, not wait until they get back to their desks. With the Aconex Mobile for iPhone app, they can now manage their information on site, on the move and even when in the air.

 

B2B - Sales Force

Sales-App - rematic

 
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Mobile Awards - Winner

You want your employees to access up-to-date documents, attractive presentations, videos and many more via their iPads while they are on the road – even when there is no internet connection available? How about protecting your data from unauthorized access, providing individual content and access authorizations for specific departments and the option to let your employees customize attractive presentations to the requirements of their respective clients on the fly? If this is what you are looking for, the Sales-App System is the perfect solution for you!

 

Best App by Platform - Android

Aussie Rules Live - SportsMate Mobile

 
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Mobile Awards - Winner

"Footy on your iPhone!" Aussie Rules live is the hero app for the SportsMate Mobile brand. The number 1 sports iPhone Application in Australia since the App Store's inception (2008). Aussie Rules Live provides its fans with relevant, timely and most importantly, LIVE footy scores. Wherever you are, you can always rely on Aussie Rules Live to give you live scores and fast.

 

Best App by Platform - Blackberry

Bamboo - Deloitte

 
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Mobile Awards - Winner

Deloitte has long recognised the challenge of business continuity during times of crisis, specifically around providing dispersed staff with accurate and real-time information about the situation and their expected response. Deloitte brought together a team of risk advisory specialists, mobile application developers and usability subject matter experts to develop a new business continuity management (BCM) platform named Bamboo™. Bamboo™ allows staff to access, and act on, the most up-to-date business continuity, IT disaster recovery, crisis and incident management plans and procedures via their smartphone. Bamboo™ is a flexible and resilient application, capable of weathering a crisis.

 

Best App by Platform - iOS

Woven Image - Woven Image

 
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Mobile Awards - Winner

The Woven Image iPad app allow design professionals access to the entire Woven Image catalogue. It does so much more than replace the printed catalogue, however. It works as a B2B tool, but also as a consumer building tool. It integrates into a designer's existing workflow, with features for office and on-site uses, showcases original and inspiring use cases from "Imagination Partners", and integrates with Facebook.

 

Best App by Platform - Web

White Pages® iPad Site - Sensis Pty Ltd

 
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Mobile Awards - Winner

In May 2011, White Pages® released an extension to the White Pages® Mobile site to optimise it for the iPad. The White Pages® iPad site allows users to search, find and share details of a business, residential or government contact that they know the name of. Users can swipe through results and find the exact location of a business, residential or government contact thanks to the integration of Whereis® maps. The White Pages® iPad site also features images of courageous Australians, which were taken as part of the White Pages® Directory Covers Program.

 

Best App by Platform - Windows

Lemon & Lime - Events Platform - 2moro mobile Pty Ltd

 
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Mobile Awards - Winner

Ultra awesome mobile apps for your next event. The worlds best platform for iPhone, Android and HTML 5 apps for festivals, clubs, expos and more. 2 years in development and now available for use by your venue or event. Lemon & Lime are working with leading Australian festival organisers including * Parklife * Future Music * SummaDayze * Splendour in the Grass * WOMADelaide and our apps have been enjoyed many 100k's of downloads.

 

Community - Education

La Trobe University 2011 Open Day - Event Information Mobile Site - La Trobe University

 
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Mobile Awards - Winner

An easy to use mobile site helping prospective students stay on top of all events and information sessions at La Trobe University’s Open Day this year.

 

Community - Government Services

EzyReg - Service SA

 
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Mobile Awards - Winner

Deloitte created EzyReg mobile which lets you manage your South Australian vehicle registration through your iPhone. You can securely pay your registration renewal and check on the registration status of any vehicle registered in South Australia (this is very important as it is the driver’s responsibility to ensure the vehicle is registered before driving). EzyReg mobile stores a history of payments made through the app and can also locate Service SA outlets and other registration and licensing services.

 

Community - Not For Profit

streetARtAPP - MOB

 
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Mobile Awards - Winner

See art all around you by holding up your phone. Overlaid on the real world you'll see photos of the artworks with information about them and comments that others have added. streetARt will help you find all kinds of hidden creative treasures. Developed by MOB, a Sydney based R&D lab utilising their own platforms and integration of the Layar Player SDK to help showcase the utility mobile locative Augmented Reality can provide. Street art and AR seemed like the perfect fit.

 

Entertainment - Children & Early Childhood Development

1 2 3 Sheep! - App-titude Learning

 
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Mobile Awards - Winner

Normally counting sheep is associated with helping children get to sleep at night, but now it’s an exciting and engaging online game to help young learners with their counting and arithmetic while teachers and parents can evaluate their progress online and in real time. As children play on the farm, they count and herd the sheep into pens and guide the sheepdog into the ute, their efforts are accompanied by colourful graphics, playful audio and plenty of encouragement. Data is sent automatically to the App-titude Online Assessment System, where teachers and parents can view student progress and participation.

 

Entertainment - Food & Drink

Good Food Guide 2011 apps - Fairfax Media

 
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Mobile Awards - Winner

For nearly 30 years the Good Food Guide has been "the foodie Bible", reviewing restaurants to decide which ones get the coveted "chef hats" at the industry's leading food awards. In 2011 we turned our book into a "must have" app for food lovers.

 

Entertainment - Music

artist-app.com - rematic

 
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Mobile Awards - Winner

"Artist-App" is the perfect gateway to the iPhone world - for artists, singers, songwriters and bands of all genres. There are no programming skills required, just fill our easy to use, web based "Administration Tool" with your pictures, news, tour dates, MP3 files (including iTunes Store links), YouTube account information and much more and your very own App is done.

 

Entertainment - Nightlife

Everguide - Lifelounge Group

 
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Mobile Awards - Winner

Everguide is the ever growing, never sleeping digital events guide to entertainment, music, the arts and culture that lives online and in your pocket. Whatever you’re into, whether it’s comedy, gallery exhibits, craft markets, community theatre or Motely Crue, Everguide has it covered wherever you are – Melbourne, Sydney, Adelaide, Brisbane or Perth. Everguide helps cut through the noise to quickly find what’s on in your city. Think of us as your mobile social manager, giving you the information you want, when and where you need it, along with the opportunity to share it with your social network.

 

Entertainment - Performances

Temporary Gallery - Temporary Gallery

 
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Mobile Awards - Winner

Temporary Gallery is an innovative online social news platform / community for visual and performing artists, art lovers, related industries and venues.

 

Entertainment - Sport

Aussie Rules Live - SportsMate Mobile

 
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Mobile Awards - Winner

"Footy on your iPhone!" Aussie Rules live is the hero app for the SportsMate Mobile brand. The number 1 sports iPhone Application in Australia since the App Store's inception. Aussie Rules Live provides its fans with relevant, timely and most importantly, LIVE footy scores. Wherever you are, you can always rely on Aussie Rules Live to give you live scores.

 

Entertainment - Television

ABC iview app for iPad - ABC TV

 
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Mobile Awards - Winner

ABC iview is Australia’s most comprehensive TV catch-up service and has seen phenomenal growth over 2010-11. iview reaches more Australians than any other TV broadcaster catch-up service. The ABC is committed to extending its reach by making iview available on additional platforms where TV consumption is increasing. The iview iPad app was launched December 2010. It created high engagement and went to number 1 in the Apple app store. Version 1.2.0 was released July 2011 with support for closed captioning in primetime programs. To date, more than 436k downloads of the iview app for iPad have been recorded.

 

Finance, Business and mCommerce - Financial Information & Tools

Aussie Mobile Site - Mobile Embrace Ltd - amnesia razorfish

 
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Mobile Awards - Winner

It is forecast that mobile phones will overtake PCs as the most common web access devices worldwide by 2013. Internet-connected mobile devices are reshaping our daily lives. The Aussie mobile site showcases the latest technology and innovative design. The site features slick easy to use navigation and highly relevant content. Showcasing the power of HTML 5, users can calculate borrowing power and loan repayments. The user can seamlessly search property guides, read market news, research loans, book broker appointments and much more. One of the standout features of the site is that it is automatically optimised to over 12,000 handsets.

 

Finance, Business and mCommerce - Mobile Trading Platforms

mHITs - mHITs Limited

 
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Mobile Awards - Winner

mHITs is a free payment service that lets you send and receive payments by SMS to anyone with an Australian mobile. mHITs is complete mobile wallet totally separate from your mobile phone account. mHITs is not an app - it just uses simple SMS so it works on all mobile phones. Using mHITs is much easier and more convenient than using cash or electronic banking for sending money and making small payments.

 

Finance, Business and mCommerce - Online Shopping & Payments

PayPal Mobile Express Checkout - PayPal

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Mobile Awards - Winner

PayPal offers a payment solution for mobile app or website, ensuring fast, secure and easy payments on iOS,Android and Blackberry platforms. Thousands of merchants and over half a million customers in Australia have already transacted via mobile using Paypal's Mobile Express Checkout.

 

Finance, Business and mCommerce - Productivity Apps

Appswiz - App Designer - Appswiz

 
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Mobile Awards - Winner

Appswiz has created the first online tool that allows businesses and individuals to design their own apps without any required programming or coding knowledge: The App Designer is a unique instrument based on predefined module templates. An easy to use drag & drop functionality allows everyone to design and customize their own apps in minutes. The innovative characteristics of the app designer are its usability, cost-effectiveness, short development time and individualization options.

 

Games - Action & Adventure

Mogo the Monkey in Operation Jungle Bungle - Gametraders

 
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Mobile Awards - Winner

Mogo (Monkey 173) has escaped from the Aztec Toilet Paper Testing Facility and is back to shut it down for good. Help Mogo infiltrate the factory and exact his revenge on the evil mastermind, Marquis DePooPoo, who is destroying the Aztec Jungle one roll of toilet paper at a time. This puzzle adventure game combines Worms-style pixel destruction with Angry Birds-style physics. You can blast away at rocks and trees, knock things over, trigger mechanisms to solve devious puzzles, and uh, make the monkey throw explosive poo (What? Our players liked it).

 

Games - Education & Family

Taronga Zoo - Monkey Mayhem app - Taronga Zoo

 
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Mobile Awards - Winner

Challenge: Create an iPhone application to engage the public with the Taronga park offering in a fun and educational way. Response: Working closely with Taronga, Nomad comprehensively explored technology options and audience habits, conducting focus groups to develop the ultimate direction of an interactive educational iPhone game using maps, camera and unlockable animal information.

 

Health & Wellbeing - Fitness

Time to burn it - Rebel Sport

 
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Mobile Awards - Winner

This app comes with a warning! - Once you use it you will never look at a chocolate bar in the same way. In a world of fast foods and snacking, we sometimes need a little friendly help to stop us reaching for the next chocolate bar. Time To Burn It is designed to let people quickly check out how much time they're going to have to spend at the gym each time they reach for a snack. You know, like your pocket conscience when you have no will power.

 

Health & Wellbeing - Medical

NPS Medicines List iPhone app - NPS - Better choices, Better health

 
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Mobile Awards - Winner

There are more than 140,000 hospital admissions due to medicines mix-ups every year in Australia. Many of these admissions could have been avoided with the use of an up to date medicines list. The NPS Medicines List iPhone app provides a place to keep all the critical medicines information people need to share with their doctors, pharmacists or emergency health professionals.

 

Information - News

The Sydney Morning Herald and The Age iPad Apps - Fairfax Media

 
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Mobile Awards - Winner

On May 31st 2011 Fairfax Media unveiled The Sydney Morning Herald and The Age iPad Apps. The Apps bring together the best elements of newspaper with the interactive, personal, connected and high resolution of the iPad to take the readers news experience to another level. In the first few weeks over 150,000 were downloaded, catapulting both Apps to the no.1 and 2 positions in the App stores news category. The response from media, tech reviews and most importantly our readers was overwhelming – the Apps are something special.

 

Information - Utilities

OzTV - TV Guide - Apps Perhaps

 
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Mobile Awards - Winner

OzTV is the best selling TV guide for iPhone/iPod and, recently, iPad too. Created by Melbourne based designer/developer duo Apps Perhaps, OzTV is designed to quickly show you what’s on while still providing a full TV Guide and taking advantage of the gestures and functionality provided by the iPhone/iPad.

 

Information - Weather

Weatherzone - Weatherzone

 
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Mobile Awards - Winner

In just one month the Weatherzone free iPhone app became the most popular weather app and rocketed up into the top ten apps in any category. Since its launch in December it has been downloaded over 500,000 times and remains the top weather app in Australia.

 

Lifestyle - Cooking

ABC Foodi - ABC Innovation

 
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Mobile Awards - Winner

ABC Foodi delivers favourite chef recipes from ABC TV and Radio on your iPad. Flip through recipes by dish, browse by season, chef, or occasion such as entertaining. Use Cook Mode in the kitchen and follow the step-by-step approach to cooking. You can switch to voice control if you have sticky fingers.

 

Lifestyle - Fashion

iFrockUp iPhone app - Direct Digital (for the High School formals brand)

 
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Mobile Awards - Winner

iFrockUp is the latest way to get fashion advice for events like formals, proms, balls and parties! Anyone deciding on what to wear for a big event can upload fashion photos to iFrockUp and have their friends and followers rate their dresses, hairstyles, shoes and more on Facebook and Twitter.

 

Lifestyle - Retail & Shopping

eCoffeeCard - eCoffeeCard

 
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Mobile Awards - Winner

A loyalty card app that stores multiple loyalty cards and now includes a payment gateway to provide customers a combined payment and loyalty card option.

 

Marketing - Best Mobile Marketing Campaign

Lexus CT City Challenge - The White Agency

 
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Mobile Awards - Winner

The Lexus CT City Challenge is a fun, addictive competitive 3D racing game based competition to promote the new Lexus CT 200h model, hailed as the world’s first luxury hybrid hatch. The game challenges players to take the Lexus CT 200h for a spin through courses modeled after Australia's capital cities, culminating in a live playoff at the Melbourne Motor show and a chance to WIN a Lexus CT 200h

 

Marketing - Best Multi-Channel Integrated Marketing Campaign

Olay UV Monitor - Procter & Gamble

 
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Mobile Awards - Winner

UV damage is one of the leading causes of ageing among women. In Australia/New Zealand’s climate, SPF protection is important year round, though interest peaks during summer. To help women combat ageing and protect themselves from the harsh effects of the sun, Olay launched an iPhone app, the Olay UV Monitor, that provides location based live UV ratings and weather information, sun care tips and a personalised SPF product recommendation to help women protect their skin and prevent the effects of ageing.

 

Marketing - Best use of Mobile in Marketing

American Express – RealiseThePotential.mobi - Big Mobile Group

 
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Mobile Awards - Winner

A wildly successful world first for American Express that enables Mobile users to create, play, post, publish and even decorate their fridges.

 

Marketing - Best Use of Mobile Media in Advertising

Whiskas Earster Cats - Mars Petcare

 
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Mobile Awards - Winner

Playing on the undoubted viral value of cute cat pics and the Easter festive season, ‘Earster’ cats is sure to have many cat lovers snapping photos and sharing with friends over the extended weekend and beyond. The light-hearted app harnesses all of the enjoyable elements of the iPhone. Users start by taking a photo of their favourite feline friend and overlaying a pair of Easter Bunny ears. Then they can shake the iPhone to toggle through various Easter ears. These images can then be shared on Facebook for increased viral spread.

 

Mobile Innovations - Best Audience Migration to Mobile Technology

Domain.com.au - Mobile Apps - Fairfax Media

 
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Mobile Awards - Winner

Domain.com.au has built a comprehensive range of native mobile apps for Australia's property buyers, sellers and renters. We have been first to market for property portals in providing iphone, ipad, and windows 7 apps, and also have a fantastic Android App in market. In total these apps have been downloaded over 550,000 times.

 

Mobile Innovations - Best Mobile Expanded Service or Application

White Pages® iPad Site - Sensis Pty Ltd

 
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Mobile Awards - Winner

In May 2011, White Pages® released an extension to the White Pages® Mobile site to optimise it for the iPad. The White Pages® iPad site allows users to search, find and share details of a business, residential or government contact that they know the name of. Users can swipe through results and find the exact location of a business, residential or government contact thanks to the integration of Whereis® maps. The White Pages® iPad site also features images of courageous Australians, which were taken as part of the White Pages® Directory Covers Program.

 

Mobile Innovations - Best New Service or Application

Yellow Pages® for iPad - Sensis Pty Ltd

 
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Mobile Awards - Winner

With the release of the iPad and its portability, immediacy and enhanced native features, Yellow Pages® saw the opportunity to provide consumers with an innovative, fresh and convenient way to find and connect with Australian businesses. Launched in March 2011, the Yellow Pages® app successfully integrates print and digital advertising content, giving users an enriched search experience. Users can view search results via an interactive map allowing them to quickly see business locations, or via 'Ad View' which allows them to see content rich print ads and gives them the ability to compare different ads in a single view.

 

Travel - Navigation

Whereis® iPhone Application - Sensis Pty Ltd

 
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Mobile Awards - Winner

In August 2011 Whereis® released its app for the iPhone® providing free voice-guided, turn-by-turn navigation to take users to their destination. The app also allows consumers to easily find addresses, businesses and places of interest in Australia and display them on a map.Once the user has found what they’re looking for they can find out more information and call the business, get directions and let the free navigation feature take them directly to that location.

 

Travel - Travel Guides

Find A Park Holiday Park Finder - Find A Park Pty Ltd

 
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Mobile Awards - Winner

Find A Park is a mobile application that puts all Australian holiday parks in the palm of your hand. No more out of date, bulky caravan park and camping ground guides and directories. Search for your holiday park by name, town, state, proximity features, amenities, park user group memberships and much more... With Find A Park all the information you'll ever need about holiday parks is just a click away - park details, photos, interactive contacts, website, user reviews, hot deals maps, routes and directions from your current location to your preferred park destination. It's all here!