2013 Mobile Awards - Key Dates

3 September 2013 - Extended close date
9 September 2013 - Judging
19 September 2013 - Finalists announced
10 October 2013 - Rating Closes
17 October 2013 - Awards Night
Best of the best - Winners list

Best use of Mobile in Marketing

This category recognises the best use of mobile incorporated in a wider marketing campaign.

AUS Mobies now closed for nominations Nominate into another program now


Nominations in Category

Telstra NYE Sponsorship Campaign 2012 - Telstra Corporation Ltd / Imagination

Best use of Mobile in Marketing


In 2012, Telstra was presented with an exciting opportunity to become a proud partner of the City of Sydney’s New Year’s Eve. This colourful, one-of-a-kind property – with a 2012 theme of ‘Embrace’ - was the perfect match to bring to life the connection, diversity and colour at the heart of Telstra’s brand. The 2012 Sydney New Year’s Eve App was created to help overcome connectivity issues at peak times on NYE and make the event interactive for the first time ever – thus truly bringing to life Telstra’s established brand positioning statement: “IT’S HOW WE CONNECT.”

Samsung Stadium - Samsung / Razorfish

Best use of Mobile in Marketing

- Winner

The British & Irish Lions Tour is a 3 Test Series played every 12 years. With 30,000 insurgent Brits on the way there was scant room left for the casual Aussie rugby fan. We wanted every fan to be a part of the action, wherever they were, so we created Samsung Stadium – a virtual, real time, audience experience connecting Wallabies fans together when their team needed them most. Powered by social feeds on Twitter, Instagram and Facebook, exclusive alternate commentary from Roy & HG brought 60,000 active fans closer to the action in Australia’s only virtual stadium.

Hungry Jack's Shake & Win App - Hungry Jack's / Clemenger BBDO Sydney

Best use of Mobile in Marketing


Fast food retailer, Hungry Jack's, is a David in a category of Goliaths. Outspent and outnumbered, we needed to find a new way to encourage people past the competition and into Hungry Jack’s. We did this with the Hungry Jack’s Shake & Win App. An industry first and entirely new revenue driver, it is a new world solution to an age-old problem. Even as you read this submission, it is continuing to drive customers in store, with someone using it every 5.8 seconds across the country.

Barossa Be Consumed Interactive Video - South Australian Tourism Commission / Deloitte Digital

Best use of Mobile in Marketing


With the launch of the national Barossa “Be Consumed” Campaign, the South Australian Tourism Commission wanted to create an immersive interactive experience to support its film, television and print materials. Deloitte Digital created an ambitious HTML5 experience that had visitors interacting directly within the “Be Consumed” TVC to discover the region's unique offerings and characters through maps and rich media.

iSupr8 - Rip Curl Pro Bells Beach Limited Edition - Rip Curl / MEA Mobile

Best use of Mobile in Marketing


To celebrate the 51st annual Rip Curl Pro surf competition at Bells Beach, we released a limited edition vintage video app, iSupr8. Achievements: - Nearly 300,000 new users downloaded the app in 3 weeks. - Peaked at over 30 new users per minute (1 every 2 seconds!) - Outranked Instagram in a various countries including Germany and Portugal. - Reached top #20 in iTunes for photography in around 40 countries (iPhone & iPad). - Reached #1 for photography in iTunes in France (iPad). - Reached #9 for all free apps in iTunes in Portugal (iPhone).


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All entries submitted are automatically eligible for the relevant best of category.

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