[MA2013]

2013 Mobile Awards - Key Dates

3 September 2013 - Extended close date
9 September 2013 - Judging
19 September 2013 - Finalists announced
10 October 2013 - Rating Closes
17 October 2013 - Awards Night
Best of the best - Winners list

Food & Drink

This category relates to applications themed around food and drink. Restaurant and bar reviews and guides would enter here.

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Nominations in Category

365cups ~ order, pickup and GO! - 365cups.com

Food & Drink


- Winner

BEEEEEEEEEEP! Your phone alarm wakes you at 6.00am. Time to get up. But it’s cold…and you’re cozy. You hit snooze – another 10 minutes sleep…perfect! BEEEEEEEEEEP! Bugger! You’re late. You get up. There’s no time for breakfast, but that’s ok because you have a secret weapon. You get out the door, walk to the car and pull out your smartphone. You click on 365cups. *Tap, wham, bam!* Breakfast is ordered. You arrive at the café 15 minutes later. Your order’s waiting for you to collect. Genius! 365cups – providing the ultimate fast food experience when you don’t have time to wait! Image 1 Credit – FROTHING:365cups app co-founder Simone Eyles (left) shares a coffee with Ben Pritchard, owner of Trail Street cafe, Premium Coffee Roasters. Mr Pritchard was the first to jump on board to use the app, which has expanded to more than just coffee since its launch in January 2011. Picture: Alastair Brook ... SOURCE: http://www.dailyadvertiser.com.au/story/1627834/app-tastic-adventure-continues/?cs=332

TXT4Coffee - Why wait? - TXT4Coffee PTY LTD

Food & Drink


Finalist

TXT4Coffee is Australia's first free coffee ordering and payment app. Our aim to help customers get their coffee faster, collect their loyalty rewards automatically, and receive special deals from their favourite cafes. TXT4Coffee is not just limited to smart phones, you can use ANY mobile and even order online! With over 30,000 users, TXT4Coffee is the leading coffee ordering app in Australia due to our ‘app to app’ technology, advanced features and simply the convenience of ordering without having to wait.

Beanhunter, Find and share great coffee - Beanhunter

Food & Drink


Finalist

Beanhunter make it easy to find and share great coffee. Each month over 100,000 people use Beanhunter and this strong community rates the cafes, upload photos and help each other find coffee worth travelling for.

Donut King Amazeballs Donut Island - Retail Food Group (RFG) / Retail Food Group (RFG)

Food & Drink


Finalist

Question from client - What can you guys do in 6 weeks? Our response - well a lot, but lets chat. RFG recently approached Gruden to design & develop an augmented mobile experience to help support promotion of a new product launching in the Australian market for Donut King (DK) – ‘Amazeballs‘. They wanted something simple. A game (iOS) which was engaging & fun to play. Make use of Augmented Reality. Feature the new product. Provide a framework to build upon. Oh and one last thing…needs to be available to download in 4-6 weeks…doable? Why not.

Starbucks Digital Loyalty App - Starbucks Coffee Company (Australia) Pty Ltd / Starbucks Coffee Company (Australia) Pty Ltd

Food & Drink


Finalist

Starbucks recently engaged Gruden to create their very first official mobile app for the Australasian market. They were crying out for a true 'queue-busting' mobile solution. A platform for now and the future. An app that empowered customers to focus on what they love doing most - enjoying the food and beverages! They now have an app which; - Does exactly this + - Has a 5 Star iTunes rating - Has been consistently ranked in the Top 50 for the hotly contested 'Food & Drink' category - Has been downloaded 5000+ times to date (& counting)*

Jacob’s Creek's The Wine Line App - Premium Wine Brands / Webling Interactive

Food & Drink


Finalist

An innovative, augmented reality app from Jacob’s Creek that has been designed to provide consumers with an innovative way to learn about standard wine serves. The app also demonstrates the varying alcohol content in different wine styles and varietals.

Breakfast Out iPhone app - Breakfast Out

Food & Drink


The Breakfast Out iPhone app ensures you’ll never have a bad breakfast. A guide to Melbourne’s best breakfast destinations, this app features a condensed hit-list of the city’s finest brekkies, along with a GPS navigation system to help you get there. The app features over one hundred nifty reviews, accompanied by beautiful photography and simple, clear functionality. The “nearby” function guarantees the ultimate mobile experience – no matter where you are, we’ll show you where to find your closest breakfast hot spots. The GPS support means the app is always local, always relevant and new content is automatically downloaded.

Hungry4 - Order and pay the easy way! - Hungry Apps

Food & Drink


Hungry4 is an application for consumers to pre-order and pre-pay for their favourite takeaway. Following the foot steps of it’s ‘big brother’ TXT4Coffee, Hungry4 will revolutionise the food industry by providing a service where restaurants are able to keep up with the ‘big’ food chains and offer an ordering an payment app without costing the restaurant and arm and a leg! With the success of TXT4Coffee, we had no hesitation in bringing this technology to the forefront of the food industry and already we have seen the excitement.

Hungry Jack's Shake & Win App - Hungry Jack's / Clemenger BBDO Sydney

Food & Drink


Fast food retailer, Hungry Jack's, is a David in a category of Goliaths. Outspent and outnumbered, we needed to find a new way to encourage people past the competition and into Hungry Jack’s. We did this with the Hungry Jack’s Shake & Win App. An industry first and entirely new revenue driver, it is a new world solution to an age-old problem. Even as you read this submission, it is continuing to drive customers in store, with someone using it every 5.8 seconds across the country.

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