Category Listing - Tag: Innovation
Best Audience Migration to Mobile Technology
This category recognises migration of an audience from a traditional media to a mobile platform.
Best Mobile Expanded Service or Application
This category recognises the best expanded mobile service or application.
Best New Service or Application
This category recognises the best new service or application on a mobile platform.
Best Mobile Marketing Campaign
This category recognises campaigns that use elements such as competitions, promotions & messaging to engage customers on the mobile channel exclusively.
Best use of Mobile in Marketing
This category recognises the best use of mobile incorporated in a wider marketing campaign.
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