2013 Mobile Awards - Key Dates

3 September 2013 - Extended close date
9 September 2013 - Judging
19 September 2013 - Finalists announced
10 October 2013 - Rating Closes
17 October 2013 - Awards Night
Best of the best - Winners list

Best Audience Migration to Mobile Technology

This category recognises migration of an audience from a traditional media to a mobile platform.

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Nominations in Category

realestate.com.au mobile migration - REA Group

Best Audience Migration to Mobile Technology

- Winner

realestate.com.au is Australia's No.1 destination for people looking to buy, rent and sell property with a popular m.site and apps that have recorded over 2 million downloads. With consumer visits to realestate.com.au via mobile devices nearing 50% of total traffic, realestate.com.au this year set about enhancing the multi-screen experience for consumers and creating more consistent advertising products across all touch points.

Dumbo Feather iPad app - Dumbo Feather

Best Audience Migration to Mobile Technology


What kind of person would you like to read about? Someone Honest? Optimistic? Imaginative? And what action would you like to take? Perhaps you would like to change your life? Get your hands dirty? Start a movement? You tell the Dumbo Feather iPad app what you want, and based on your selections, the app delivers you a curated page of suggested conversations/profiles from the Dumbo Feather magazine archive. Clever hey?

LexisNexis Red - LexisNexis Pacific

Best Audience Migration to Mobile Technology


LexisNexis Red is the world’s first referencing solution designed specifically to meet the unique needs of the legal profession. Designed for both the iPad and Windows, LexisNexis Red provides access to specialised legal publications via a stylish, intuitive and efficient user-interface. Developed by an Australian and New Zealand team, LexisNexis Red has proven so successful it is being rolled out globally.

Samsung Stadium - Samsung / Razorfish

Best Audience Migration to Mobile Technology


The British & Irish Lions Tour is a 3 Test Series played every 12 years. With 30,000 insurgent Brits on the way there was scant room left for the casual Aussie rugby fan. We wanted every fan to be a part of the action, wherever they were, so we created Samsung Stadium – a virtual, real time, audience experience connecting Wallabies fans together when their team needed them most. Powered by social feeds on Twitter, Instagram and Facebook, exclusive alternate commentary from Roy & HG brought 60,000 active fans closer to the action in Australia’s only virtual stadium.

Australia Post Digital Mailbox - Australia Post

Best Audience Migration to Mobile Technology


Receive mail from selected service providers, pay bills, set up automatic payments and reminders, and store your important documents online. All in one place and with one password.

Lasoo.com.au - Lasoo Pty Ltd

Best Audience Migration to Mobile Technology

Shop your favourite stores from anywhere, even when the stores are closed.

City of Perth Video Jukebox App - City of Perth / BlondGorilla

Best Audience Migration to Mobile Technology

The Video Jukebox app gives you control over the City of Perth's Northbridge Piazza LED big screen during scheduled times. Similar to a traditional music jukebox, you are able to pick from a list of music videos, documentaries and short films, and add them to the playlist for live playback to the screen. Kick back on the lawn, choose your favourite video and watch it switch live before your eyes.

My Child's eHealth record - Department of Health and Ageing / Deloitte Digital

Best Audience Migration to Mobile Technology

Australia’s first national scale eHealth app – now in the palm of your hand. Now it’s easier than ever for parents to monitor the health of their child. The My Child’s eHealth Record app epitomises Australia’s ongoing push for the digitisation of health care records.

Yellow Pages® Responsive Web Design - Sensis®

Best Audience Migration to Mobile Technology

Yellow Pages® is one of Australia’s largest business directories, with millions of Australians using it to find and connect to businesses every month. Faced with an ageing mobile site not designed to cater for modern devices, Yellow Pages® made the decision to create an entirely new web experience for our users. Employing responsive web design, we not only replaced our mobile site but created a fully unified Yellow Pages® user experience across mobile, tablet, and desktop.

NRMA Roadside Assistance Smartphone App - NRMA Motoring & Services / Webling Interactive

Best Audience Migration to Mobile Technology

The "NRMA Roadside Assistance Smartphone App" is a complete mobile self-service extension for NRMA’s Roadside Assistance services - allowing registered customers to book a request from the palm of their hand, at a time and place convenient to them. The app was released simultaneously across the iOS, Android, Windows 7 and mobile web platforms using bespoke hybrid mobile tech to ensure broad compatibility between all major device platforms.

Skoolbag - Skoolbag Pty Ltd

Best Audience Migration to Mobile Technology

The number one School Communication Mobile App in Australia with over 530 Schools using it currently and growing at around 20+ Schools a month.

Optus Recharge Now App - Prepaid Services (A Division of Optus) / Emagine International

Best Audience Migration to Mobile Technology

The Recharge Now App is a fast and easy alternative to traditional account recharge options for Optus prepaid customers. Recharge Now removes the need to find a store, dial-in and enter long sequences of numbers in order to topup. You can easily check your balance and choose from available topup options. By uniquely allowing customers to recharge up to five separate prepaid services, parents and mobile broadband users can easily manage their spend on multiple devices. Emagine's User-First approach to design and integration has ensured consistently high ratings (4 stars) in the Apple and Android App stores.


Best of the best

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All entries submitted are automatically eligible for the relevant best of category.

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