Project Overview
Dora is the worlds best selling brand of men's wedding ring. A new brand and social media campaign has been developed to entice men to get involved in the selection of their ring - as generally they want nothing to do with wedding preparations!
Project Commissioner
Project Creator
Team
Client:
Director - Rob Scanlan
Director - Chris Scanlan
General Manager - Stephen Brown
Agency:
Director - Maria Crews
Writers - Melinda Coenen-Eyre, Crystal Fong, Stefanie Digianvincenzo, Sassy Havyatt
Senior Designer - Susan Hardjono
Finished Artwork - Davide La Rosa
Account Executive - Adriana Vacirca
Project Brief
Men are clueless when it comes to planning their weddings, often resulting in them either just saying yes to their fiance about every aspect of the wedding or being accused of not being committed.
We needed to develop a campaign that would engage these non-interested men in at least one aspect of the wedding preparations which was selecting their wedding ring.
Project Need
We have developed a campaign based in humour that gives men tips to get things right. Rolled out in bridal publications and online the campaign helps men get it right leading up to and on the big day itself.
Design Challenge
Standing out amongst the schmaltz of the wedding category was our biggest challenge. The competitors all use a product image and lack big ideas.. we need both a big idea and a distinctive art direction style to cut through.
We also needed to understand the language that would appeal to the man, but also not get the bride to be offside at the same time.. a tricky line to walk!
Sustainability
Developed locally and run in print and digital mediums
Advertising - Print
This award celebrates creative and innovative design for visual communication intended to persuade an audience to purchase or take some action upon products, ideas or services. Consideration given to the technical, conceptual and aesthetic elements, audience engagement and message delivery.
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