2013 Melbourne Design Awards - Key Dates

25 August 2013 - Extended close date
2 September 2013 - Judging
19 September 2013 - Finalists announced
15 October 2013 - Rating Closes
23 October 2013 - Awards Night
Best of the best - Winners list

Marketing - Social Campaigns

This award celebrates creative and innovative experience design for social media campaigns intended to persuade an audience to purchase or take some action upon products, ideas or services. Consideration given to the technical, conceptual and aesthetic elements, user experience, audience engagement and message delivery.

Melbourne now closed for nominations Nominate into another program now


Nominations in Category

Lonely Planet - Lonely Planet / e2

Marketing - Social Campaigns

- Winner

Lonely Planet is the world’s leading guidebook publisher, providing travel advice and inspiration through print, web, mobile, TV, and social networks. With the growth of online blogs and travels sites, Lonely Planet saw a need to celebrate the last 40 years of providing trusted content to their consumers, promoting awareness of its market leadership. Having to increasingly compete with (potentially) untrustworthy online sources, the 40th anniversary campaign aimed to remind consumers Lonely Planet has the tools and knowledge to empower them to experience the world.


Best of the best

Winners list

2013 Presentation Night
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