2013 Melbourne Design Awards

Event Experience - Consumer

This award celebrates creative and innovative design for a consumer event. Consideration given to originality, creativity, theming, audience connection and engagement and how the event created a seamless experience for the visitor and helped to reinforce the program's core message


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Nominations in Category

Grand Designs Live - Diverseified Exhibitions

Event Experience - Consumer

- Winner

Grand Designs Live Melbourne was held for the first time in September 2012 but has already positioned itself as Australia’s most dynamic and innovative home design show, appealing to discerning, high income consumers looking to create their own ‘ Grand Design.’ An official extension of the extremely popular Grand Designs international television program, the consumer event brought the concept of innovation in design to life with essentially four home shows, in one extraordinary event. Despite a crowded Home Show market, Grand Designs Live was able to successfully differentiate itself from its competitors, highlighting the premium and bespoke nature of the exhibitors, sponsors and products. The show aimed to educate, excite and inspire design savvy visitors looking for inspiration and ideas to help them build, renovate or update their homes. Featuring a unique floor layout with distinct zones (building/renovations; kitchens/ bathrooms; interior design/soft furnishings; and gardens/outdoors), the show drew large enthusiastic Melbourne crowds eager to see UK and Australian celebrity hosts, and experience superior home design, bespoke materials and a premium product mix that was aspirational yet attainable. Ultimately the award winning show exceeded expectations and received glowing accolades from sponsors, exhibitors, the 28,000 visitors who attended.

Emirates 2012 Melbourne Cup Birdcage Marquee - Emirates / George P. Johnson

Event Experience - Consumer


For many people, first-class travel means mimosas on demand and not looking like your passport shot when you get there! But for Emirates, travel is much more. Emirates believes every travel experience should be glamorous, “exclusive” and well executed; that there should always be someone who knows your language and can hold your hand; and that travel can help us build a better future for ourselves and our world. GPJ’s job was to convey these core brand messages via the 2012 Melbourne Cup Birdcage Marquee.

Project:Roam - Carrspace - Creative Brand Experience

Event Experience - Consumer


Project:roam is a group of artists working with mobile projection devices to design concepts that traverse streetscapes. We work to entertain, amaze and delight those we meet along the way. The project was a collaboration of creative’s Marija Ivkovic, Madeleine Preece, Brad Johnson and Tyson Carr.


Best of the best

Winners list

2013 Presentation Night
Photo Gallery

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