Project Overview
The Origin Foundation is a philanthropic foundation, established by Origin in 2010. The Foundation believes in the power of education to help transform lives and improve communities. Their core focus, chosen by the people of Origin, is to support programs that use education to help break the cycle of disadvantage and empower young Australians to reach their potential. Our task was to bring the purpose to life in an engaging and compelling animation. The animation would be used in presentations, on their website and in social media.
Project Commissioner
Project Creator
Team
Grant Davidson
Emma Barton
Chocolate Studios
Project Brief
The brief was to create a powerful and emotive video to explain to audiences the purpose of the foundation and to help inspire action.
Project Innovation/Need
The video uses leading animation technology and techniques used by MTv. It also used the voices of the people behind the initiative to create an honest and meaningful piece of communication.
Design Challenge
The key challenges were to communicate an important message in an honest and compelling way to a broad range of audiences in the most financially responsible way.
Effectiveness
The video receive over 1,100 hits on YouTube alone. It also helped the foundation secure key partners which in turn has helped the organisation help more than 20,000 children.
Please see the great success stories by visiting http://www.originfoundation.com.au/stories
Film, Video, Viral
This award celebrates creative and innovative visual and audio corporate communications that place an emphasis on design values. Consideration given to the technical, conceptual and aesthetic elements, viewer engagement and message delivery.
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