[MEL15]

2015 Melbourne Design Awards

spaces, objects, visual, graphic, digital & experience design
design champion, best studio, best start-up & best supplier
plus over 40 specialist categories

accelerate transformation, celebrate courage
growing demand for design

 

Key Dates

25 August 2015 - Earlybird Deadline
7 September 2015 - Standard Deadline
28 September 2015 - Extended Deadline
29 September 2015 - Judging & Ratings
5 October 2015 - Rating Closes
6 October 2015 - Winners Announced
13 October 2015 - Awards Presentation

Website

Facebook

Silver Winner 

Project Overview

Montego Hills is a boutique, acreage residential development by Villawood Properties set in a natural, undulating landscape.

Nomination Commissioner

Villawood Properties

Nomination Creator

Vive Group

Team

Cindy Tan - Director
Alf Lee - Creative Director
Michelle Tan - Account Manager
Justine Paul - Senior Designer

Project Brief

The brief was to create a retail and POS experience that would attract a cross-section of buyers from young families looking for space to retirees looking to maintain an active lifestyle.

Project Innovation/Need

We embraced the uniqueness and natural aspects of the land whilst remaining focused on the future features and benefits of Montego Hills to deliver a retail experience that generated extraordinary interest from an untested market.

Design Challenge

The POS experience was a key challenge as we decided to utilise an existing hay storage shed as the project sales office. It was positioned perfectly but significant work was required to ensure it was not only functional and attractive but would be safe and accessible to all visitors.

Effectiveness

The launch day for Montego Hills was very successful and we continue to receive tremendous positive feedback from our client and visitors to the sales office.

Initial enquiries led to strong sales results and our ongoing retail and marketing engagement activities have ensured the project continues to exceed our client's sales targets.




This award celebrates creative and innovative design for visual communications and display including traditional and digital signage and three dimensional displays intended to persuade an audience to purchase or take some action upon products, ideas or services. Consideration given to the technical, conceptual and aesthetic elements, audience engagement and message delivery.
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