DRIVENxDESIGN SUMMIT [MEL]
1 September 2016 - 1-5pm at LAB14
PROGRAM | WHO
BETTER FUTURE Summit explores the strategy and culture needed to drive innovation and transform to human centered business models.
The summit features 25 of Melbourne's leading design voices discussing the current state of the market, sharing their experiences and forecasting possible futures.
BETTER FUTURE is a big idea, an ethos and culture - it represents systemic change and opportunity across the economy.
The 2016 BETTER FUTURE Summit World Tour explores Enterprise Wide Design. Design has moved out of the design department into the boardroom, flowing through products and services to customer experiences – this is Enterprise Wide Design
"Meet the 100 people you need to know embracing Enterprise Wide Design."
The BETTER FUTURE Summit World Tour place visits in 7 global design cities and is your chance to share, learn, network and discuss challenges and strategies with others engaged in design at the enterprise level.
Tech Disrupts – Design Integrates. Are you BETTER FUTURE?
“The problem isn't how to make the world more technological. It's about how to make the world more humane again.”
John Maeda
Summit Synopsis
The BETTER FUTURE Summit is happening in Melbourne on September 1 at Lab 14 - 700 Swanston St, Carlton.
Meet colleagues and peers who are shifting, accelerating, embracing Enterprise Wide Design.
The Summit is your chance to share, learn, network and discuss challenges and strategies with others engaged in design at the enterprise level.
Space & Place Making
From the Nightingale model to 35 Spring St, hear how innovation is transforming multi-residential developments and explore the models, strategies, tools and projects driving transformation in space and place making.
Digital & Service Design
Acceleration is the only game for digital transformation - explore how Aconex, Sensis, Redbubble and Government services are hitting the accelerator with world leading outcomes.
Object & Manufacturing
In a post auto industry market, see how 6 Australian manufacturers gain market place relevance and accelerate growth through design.
Experiential Design
Learn how Telstra and AusPost are evolving touchpoints across flagship stores, retails networks and digital experiences into seamless branded offerings to rapidly changing consumer behaviours.
Program
12.30 - Registration/Networking
1.00 - Space & Place Making
Toby Ewert - Ewertleaf - Landchecker.com.au
Erik Van Vulpen - Plattar - Augmented Reality
Monique Woodward - WoWoWa
Finn Butler - Buro North
Laura Phillips - NEOMETRO - Jewel Station
1.50 - Short Break
2.00 - Digital & Service Design
Jeremy Yuille - Meld Studios
Kirsten Mann - Aconex
Trevor Neroy - Dept of Immigration
Liz Blink - SENSIS
Frank Vetere - Melbourne University
2.50 - Networking Break
3.10 - Object & Manufacturing
Paul Charlwood - Charlwood Design
Roger Simpson - Design Synergy
Erika Hughes - Integra
Nick Diggens - Lotus
4.10 - Experiential Design
Alex Ritchie - e2
Grant Davidson - Davidson Design
Homaxi Irani - Heath Wallace
David Spriggs - Infoxchange
Greg Sutherland - AusPost
5.00 - Networking
5.30 - Discussion continues - offsite/drinks
Who attends BETTER FUTURE [MEL}
Anyone who needs to leverage design and innovation to create experiences for customers and drive value for stakeholders.
- C-level management looking to foster an organisational culture based on innovation and user centered design;
- Experience & Product Managers charged with creating the best possible human outcomes;
- Designers, Architects, Researchers, Architects, Developers - anyone interested in how people interact with spaces & places, digital & services, objects, and experiences;
- Marketing & Branding Managers interested in finding out how to add value to customer relationships;
- Business Development professionals in innovation, tech and design.
BETTER FUTURE [MEL] ambassadors
Rod Farmer - McKinsey & Co
Jeremy Yule - Meld Studios
Kirsten Mann - Aconex
Trevor Neroy - Dept of Immigration
Frank Vetere - Melbourne University
Bonnie Herring - Breathe Architecture
Jill Garner - Victorian State Architect
Monique Woodward - WoWoWa
Greg Branson - Design Business Council
Liz Blink - Product Anonymous
Alex Ritchie - e2
Grant Davidson - Davidson Design
Homaxi Irani - Heath Wallace
David Spriggs - Infoxchange
Paul Charlwood - Charlwood Design
Roger Simpson - Design Synergy