Samarskaya & Partners - Studio Profile
At the New York Design Summit Fenella Kernebone caught up with Ksenya from Samarskaya & Partners to chat about her firm’s branding, graphic design and typography practice. Ksenya shares how typeface design is the best way to communicate the culture and brand values for their clients and thinks that when it comes to designing outcomes the way words are written is just as important as what they stay.
At the New York Design Summit Fenella Kernebone caught up with Ksenya from Samarskaya & Partners to chat about her firm’s branding, graphic design and typography practice.
Ksenya shares how typeface design is the best way to communicate the culture and brand values for their clients and thinks that when it comes to designing outcomes the way words are written is just as important as what they stay.
Check out more of Ksenya's work at samarskaya.com
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