Selfridges unveils iOS app with ‘shoppable’ Instagram feed
With 60% of Selfridges’ online customers accessing the site from mobile, it was only a matter of time before the department store decided to launch a shoppable app.
3 June 2016
| Lacey Glave
|
via
Econsultancy.com
With 60% of Selfridges’ online customers accessing the site from mobile, it was only a matter of time before the department store decided to launch a shoppable app.
Sleek and social media friendly, it’s designed to be your very own ‘pocket-sized Selfridges’, promising to deliver everything customers know and love about the shopping experience – complete with a bunch of extra features.
If you’re familiar with Selfridges.com, you’ll already recognise most of the features promoted on the app homepage. Including a carousel with four separate screens, it mainly showcases features pulled from the site's ‘Inspiration’ section.
With a mix of magazine content, straight-forward edits, and brand promotion – first impressions are definitely appealing.
Of course, greater consumer choice is never a bad thing, but this immediately proves that the app is a little more suited to those who regularly shop in Selfridges.
For new customers who might not necessarily know the various brands on offer, personalised features like the favourites list won't resonate.
However, it is still informative, and cleverly showcases Selfridges’ innovative events.
Sleek and social media friendly, it’s designed to be your very own ‘pocket-sized Selfridges’, promising to deliver everything customers know and love about the shopping experience – complete with a bunch of extra features.
If you’re familiar with Selfridges.com, you’ll already recognise most of the features promoted on the app homepage. Including a carousel with four separate screens, it mainly showcases features pulled from the site's ‘Inspiration’ section.
With a mix of magazine content, straight-forward edits, and brand promotion – first impressions are definitely appealing.
Of course, greater consumer choice is never a bad thing, but this immediately proves that the app is a little more suited to those who regularly shop in Selfridges.
For new customers who might not necessarily know the various brands on offer, personalised features like the favourites list won't resonate.
However, it is still informative, and cleverly showcases Selfridges’ innovative events.
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