Royal Mail releases cute Animail stamps
Osborne Ross has designed a range of Royal Mail stamps featuring illustrated animals hanging off the edges of envelopes. “The brief at the beginning was very open,” says Andrew Ross, “design something which has never been done before and which will appeal to children”.
25 May 2016
| Lisa Grant
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via
Creative Review
Osborne Ross has designed a range of Royal Mail stamps featuring illustrated animals hanging off the edges of envelopes.
“The brief at the beginning was very open,” says Andrew Ross, “design something which has never been done before and which will appeal to children’.
We presented several ideas but this was the one that everyone liked from the very start. We tried variants using people but animals gave more scope in terms of hanging and clinging on to things; they were also inherently cuter. It was then a matter of coming up with a set which had variety in terms of colour and shape as well as what kind of creature it was: not too many birds nor too many mammals.”
“Once this was narrowed down,” Ross says, “it was a matter of reworking each creature to conform with the technical requirements of a stamp: how far down the stamp should be on an envelope, how far in, which colours to use to enable a good phosphor reading for sorting. This required sending trial stamps through the system and resulted in several stages of adjustment: black creatures proved the most tricky.”
Osborne Ross did all the illustrations themselves and designed them to allow straight edges for perforations: part of the language of a stamp.
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