Image Credit : Steve Back
http://www.steveback.com.au
Project Overview
Rogerseller has a passion and commitment to offering timelessly designed, premium quality fixtures and fittings with an unprecedented level of service.
This Sydney showroom is Rogerseller’s new flagship.
The design embodies the Rogerseller design philosophy of “Minimal and restrained, with a quiet confidence."
Project Commissioner
Project Creator
Team
Gary McCartney, Creative Director
Tarquin Willis, Interior Design Director
Zita-Mari Seymore, Senior Designer
Natasha Nasveld, Interior Designer
Bettina Easton, Lighting Designer
Sinéad Kelly, Client Service Director
Project Brief
Our brief from Rogerseller was simply to create a flagship environment that would consolidate their position in Sydney. We were tasked to create something that would confound expectations of what a bathroom showroom should be.
Also we needed to showcase Rogerseller's newer categories, premium imported kitchens and living solutions.
Project Innovation/Need
Through our processes of Discovery and Direction it became very clear to us that in the showroom the product itself should be the hero, not the design of the space. Outside of the display areas we avoided any use of distinctive or trendy materials design elements and let the product do the talking.
The goal is to inspire both designers and their clients by focusing on the products. The layout is very open, with great sight lines and flow of space, the hallmarks of contemporary Sydney domestic architecture. To keep the feeling of open space, not all of the merchandise is on display- much of the tapware and accessories are off the floor in drawers to prevent clutter.
Planning is unusual in that the products that Rogerseller is best known for (bathroom equipment) are placed at the back. This is to create flow and give maximum exposure to new categories like kitchen and living solutions. It's unusual for this type of environment but classic retail design.
Design Challenge
This is a retail design project with a difference. We're not selling to the end user- our customers are other designers, architects and specifiers.
These design professionals are time poor and typically rely on the Internet for inspiration and information.
Our challenge was to create a service environment that would get them away from their desks and into an immersive, product focused environment.
The space itself posed a challenge. We had to deal with three different levels, very limited ceiling height at the top level and a huge amount of services from the residential units above.
We responded to a limited budget by working with rather than against the building constraints- much of the building structure remains exposed, an appealing feature to the architectural customer base.
The design includes a very shallow coved ceiling feature at the top level, a cleverly integrated disabled lift and a huge existing concrete beam which was left exposed as a feature element.
Sustainability
A big contribution to sustainability was an economy in materials and finishes- we used the raw space mostly as-is. So, no ceilings over most of the space and no wall finishes outside of the merchandise displays.
The main finishes used are designed to be outside of fast moving trends and thus will not need to be removed, disposed of or replaced for the life of the showroom.
Through the use of LED light fixtures, not over lighting the space and overall efficiency in the use of both artificial light and natural light (in the areas it was available) we achieved a lighting load of just under 5W/sqm, compared to the maximum permissible 22W/sqm for retail space.
All Dulux paintsspecified are low Volatile Organic Compounds (VOCs)
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Tags
Interior Design - Retail
This award celebrates innovative and creative building interiors, with consideration given to space creation and planning, furnishings, finishes and aesthetic presentation. Consideration given to space allocation, traffic flow, building services, lighting, fixtures, flooring, colours, furnishings and surface finishes.
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