Image Credit : QwiQwiQ design team
Project Overview
Signs can be quiet, and they can be loud, but they can never be ignored when they are professionally done on quality materials. So we decided to give it an online lificycle to create designs and place orders on the e-commerce website.
Organisation
Team
Aloke Bikkina
Deepak Bikkina
Metanoia
Project Brief
DIY Banners envisions to transform the e-commerce digital print in enabling the small-medium-sized enterprises (SMEs) increase productivity and gain a competitive advantage by offering expertly crafted banners and signs.
DIY Banners Team breathes, aspires and innovates creative design and believe it can work wonders for every business, Our Vision is to make it simple to create expertly crafted banners and signs that will help to start a conversation online.
www.diybanners.com.au
Project Innovation/Need
For this project we have created a customised design tool, where the design tool gets transformed according to product catogery which is the unique feature.
Also created pricing calculators based on no. of alphabets printed and updates with change in size and dimensions.
3 step checkout process for print e-commerce is done smartly enhancing the user experience.
Product navigation and toogle is unique in this industry space.
Design Challenge
For this project the challenge was to create quick and easy user experience in order to reduce the drop off rate from the page.
So we focussed on 3 step checkout process, and save functionality where user could login re use design created.
We gave a unique design that is functional. So we make sure we maintain the right balance. Users understanding the content of a website often depends on users understanding how the website works so we made sure we follow the latest web standards so the users are versed with interfaces and technology for this project.
User Experience
We have received numerous accolades from customers in terms of user experience especially complementing the pricing calculators and checkout functionality.
Also increased time spent on website by 40% by having the design tool functionality where users were delighted to create and share designs.
Visual presentation of the product blocks were appreciated.
Digital - Corporate
This award celebrates innovation and creativity in design of a unique user experience in the combination of text, audio, still images, animation, video, and interactivity content for websites. Consideration given to clarity of communication and the matching information style to audience.
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