Project Overview

The 25th Anniversary Celebration Coffee Table Book for Villawood Properties.

Project Commissioner

Villawood Properties

Project Creator

Vive Group

Project Brief

Vive Group was engaged to develop a ‘showpiece’ book for Villawood Properties’ 25th Anniversary. Villawood Properties is one of Melbourne’s leading land developers and creates communities for families that are stimulating, of a high quality and encourages social interaction. Over the past 25 years, Villawood Properties has won multiple state and national awards for their developments.

Project Innovation/Need

In line with the quality of Villawood Properties’ projects, it was critical that Vive Group understood our client’s objectives and fundamental requirements for the book whilst creating a statement piece that would be fitting of a once-in-quarter-of-a-century production. The book also encouraged deeper brand connections for both Villawood Properties' B2B and B2C relationships.

Design Challenge

The main challenge for this project was that we were, literally, given a “blank canvas”! This was both a significant challenge and a wonderful opportunity. Vive Group took on the challenge and our first tasks were to workshop, collate and collect historical content and distill diverse ideas in developing the book’s overall concept, theme, structure, pagination and layout principles. There was also a specific deadline to be met which was Villawood Properties’ 25th Anniversary Gala Dinner in May 2014.

Effectiveness

Vive Group engaged our client’s Directors and Senior Management in the initial planning stages ensuring that we achieved buy-in on the book’s concept and theme. Following this, we developed a project timeline and collaborated closely with the Villawood Properties’ Marketing team to ensure the project remained on track. Three thousand copies of this 128-page hard cover book was delivered on time and received with great excitement by the client, and has been an immense success with all stakeholders and recipients.