Project Overview
The National Association of Women in Construction is a vibrant organization supporting the growth of companies and individuals in the construction industry.
A fresh, and vibrant identity was required to help take the organization into the future.
Project Commissioner
Project Creator
Team
Grant Davidson: Creative Director
Michael Callan: Design Director
Leo Redgrave: Finished Artist
Project Brief
To develop a brand positioning and brand identity that is;
- more relevant to today’s consumer
- more recognisable - eye catching
- smart, savvy, innovative, bright and vibrant
Project Need
Rather than create a rigid, ‘corporate’ corporate identity, the solution was to develop a flexible system of logos, colours and devices to keep the identity fresh and exciting.
The identity was also designed to come to life and evolve as an animation
Design Challenge
To appeal to and inspire an incredibly diverse target audience – from CEOs and senior executives, to tradies to leading young architects.
Sustainability
Every measure was taken to keep the carbon footprint to a minimum including specifying:
- FSC® certified paper
- Carbon neutral and recycled paper as standard stock items for digital and offset printing.
- Alcohol-free printing
- Vegetable-based inks and varnish
Graphic Design - Identity and Branding
This award celebrates creative and innovative design in the traditional or digital visual representation of ideas and messages. Consideration given to clarity of communication and the matching information style to audience.
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