Project Overview
How do you capture the essence of an experience and emotionally engage with consumers via the senses? This was our goal in creating the SensoryLab. Our sense of smell is extraordinarily emotive. A fragrance can transport us to another place in our minds and hearts. A scent can take us on a journey, unlock memories and past experiences. It's playful, adventurous and a powerful emotional connector. The SensoryLab distills the essence of four unique cities into scent. A unique and surprising combination of aromas captures the diverse experiences of London, Hong Kong, Singapore and Sydney, bottled and beautifully packaged.
Organisation
Team
Boldinc Creative team
Edouard Ball – Global Director
Jon Clark – Global Creative Director
Jarrod Robertson – Creative Director
Amanda Mason – Design Director
Jodi Hooker – Design Director
Will Sherman – Design Director
Lucy Milne – Production Manager
Darren Wigley – Design Director
Dylan Morgan – Senior Artworker
Martina Bjelajac Schnack - Photographer
Project Brief
The SensoryLab includes a lab-inspired burning flask, with a bespoke cast aluminium flask holder, a candle, a beautiful foil stamped box holding four different vials releasing the unique scents from each city plus a USB key containing a video of the extensive processes, workshops and inspirations involved in the creation of this project. The internal structure of the box is cleverly engineered to package all the components efficiently and compactly. The Sensory Lab is a feast for the senses, and expresses our driven curiosity to connect emotionally with our audience through more than just physical design.
Project Innovation/Need
The Sensory Lab is a feast for the senses, and expresses our driven curiosity to connect emotionally with our audience through more than just physical design.
Design Challenge
SensoryLab provides an example of how brands can consider all the 5 senses when bringing to life a brands brand DNA.
Effectiveness
Promotional piece tailored for new business development in the beauty and packaging market
Graphic Design - Three Dimensional
This award celebrates creative and innovative design in traditional or digital visual representation of ideas and messages used in packaging. Consideration given to:
- clarity of communication and the matching information style to audience;
- the approach, including marketing and branding concerns, the dynamics of the retail environment, environmental considerations, and legal requirements;
- the component parts of packaging graphics such as colour rationalisation, information layout, feel and tone of illustration and photography, and finishes, and how they are used in isolation and in relation to each other; and
- the relationship to the anatomy of the structural design.
More Details