2014 Sydney Design Awards - Deadlines

5 August 2014 - Extended Deadline
6 August 2014 - Judging
13 August 2014 - Finalists announced
17 August 2014 - Rating Closes
20 August 2014 - Awards Presentation

Graphic Design - Corporate Identity and Branding

This award celebrates creative and innovative design in the traditional or digital visual representation of ideas and messages. Consideration given to clarity of communication and the matching information style to audience.

Sydney now closed for nominations Nominate into another program now


Nominations in Category

Quay Quarter - AMP Capital / Frost* Design

Graphic Design - Corporate Identity and Branding

Quay Quarter is AMP Capital’s major city-shaping redevelopment project in Sydney’s historic Circular Quay. A consolidated public domain upgrade, AMP Captial will transform this landmark site into a vibrant destination in keeping with its iconic location and supporting Sydney’s future as a green, global and connected city.

Life Without Barriers (LWB) rebrand - Life Without Barriers / Principals

Graphic Design - Corporate Identity and Branding

- Winner

As one of Australia’s leading not-for-profit organisations, Life Without Barriers offers a range of care services to people in need – from Child Services and Refugee & Asylum Seeker Support, to Aged Care and Disability Services. But Life Without Barriers does more than just lend a hand. They partner with people to change their lives for the better – by acknowledging the barriers, overcoming the obstacles together, and empowering individuals to live the best life they can. Since its founding in 1995, Life Without Barriers has grown at a rapid pace. And the not-for-profit landscape is evolving too – with more competition, and new government regulations in place. It was time for Life Without Barriers to break down more barriers. To raise its profile, and truly stand out from the crowd.

IUCN World Parks Congress - NSW National Parks and Wildlife Services / Boxer & Co.

Graphic Design - Corporate Identity and Branding


The 6th IUCN World Parks Congress 2014 (WPC) will be held in Sydney in November 2014. The WPC expects to attract around 3000 delegates from approximately 160 countries. The IUCN World Parks Congress 2014 is a landmark global forum on protected areas. The Congress will share knowledge and innovation, setting the agenda for protected areas conservation for the decade to come. It will present, discuss and create original approaches for conservation and development, helping to address the gap in the conservation and sustainable development agenda. The logo created by Boxer & Co. to represent this event consists of a series of brushstrokes, designed to showcase aspects of Australia’s landscape; earth, fauna, flora, water and sun. These are then combined to loosely depict one of the host cities' most famous landmarks, the Sydney Opera House.

Adshel Rebrand - Adshel / THERE

Graphic Design - Corporate Identity and Branding


Adshel, a division of ClearChannel International, are one of the largest out-of-home media brands, both in Australia, and worldwide.  Adshel had two key purposes for driving it's rebrand;  – articulating a vision for internal staff to aspire and  – Closing the perception gap: Market perception fell short of the real achievements that the firm had accomplished with percentage of market share and penetration.

HfE Australia Pacific Observatory - HfE Australia Pacific Observatory / Extrablack

Graphic Design - Corporate Identity and Branding


An identity and brand rollout for a science and humanities organisation focussing on environmental issues. The brand solution aims to reflects the earthiness of the indigenous cultural reference of 'caring for country' in a relevant and contemporary way.

Opera Australia Brand - Opera Australia / Interbrand Australia

Graphic Design - Corporate Identity and Branding


Apart from a niche ‘club’ of long term opera devotees, opera has long been perceived as boring, stuffy, elitist, homogenous, inaccessible and overly expensive by most people. As Australia’s national opera company and resident at the Sydney Opera House, Opera Australia produces over 600 performances each year; from mainstage opera seasons in Sydney and Melbourne to more unexpected locations like harbours, beaches, city streets, remote towns and school halls. Interbrand were asked to breathe new life into their brand to attract new audiences.

Opal Rebrand - Opal Aged Care / Principals

Graphic Design - Corporate Identity and Branding

Opal Aged Care (formerly Domain Principal group) currently runs 56 homes across four states and is one of Australia’s leading privately owned residential aged care providers. They provide specialist aged care - for dementia, palliative and respite care services, to Australians. Principals was asked to develop a new brand strategy – complete with a new name, visual identity, design collateral and tone of voice – to signal and communicate the new direction of the organisation. We also advised Opal on the roll-out strategy in staff development and training for Opal’s 5,500 employees. Principals was asked to develop a new brand strategy – complete with a new name, visual identity, design collateral and tone of voice – to signal and communicate the new direction of the organisation. We also advised Opal on the roll out strategy in staff development and training for Opal’s 5,500 employees.

G20 Australia 2014 Corporate Brand Identity - The Department of the Prime Minister and Cabinet

Graphic Design - Corporate Identity and Branding

The Group of Twenty (G20) is the premier forum for its members’ international economic cooperation and decision-making. Its membership comprises 19 countries plus the European Union. Hosting the G20 in 2014 gives Australia a valuable opportunity to influence the economic policies of the major economies of the world and contribute to a healthy, growing and resilient global economy. Achieving such outcomes will boost Australian jobs, living standards and long-term prosperity. The most important event in the G20 year is the Leaders Summit where world leaders meet to make decisions on key economic and financial policy issues. The Summit will be held in Brisbane and is the most significant meeting of world leaders that Australia has hosted.

University of Tasmania Rebrand - University of Tasmania / Principals

Graphic Design - Corporate Identity and Branding

The University of Tasmania asked us to review how they positioned themselves globally and in Australia to create a more coherent and compelling vision of their brand.

Hoot Naming and Identity Rebrand - Hoot / Principals

Graphic Design - Corporate Identity and Branding

Holiday Specialists is a specialist holiday company. They had built a great business on the basis of providing wonderful family holidays for Australians. But their market was changing as consumers, more and more, book holidays online and they needed to re-think how they got their message across to Australian holiday goers.

Manhattan - The Regent Hotel c/o THERE Singapore / THERE

Graphic Design - Corporate Identity and Branding

Global cocktail trends have changed and Singapore’s cocktail scene has exploded in the last few years. At the end of the nineties, sweet was good – fresh fruit, sharp colours and lots of sugar. The trend TODAY is all about classic cocktails, sipping artisanal spirits and the craft that goes with it. Singapore didn't have an international quality hotel cocktail bar and The Regent was looking to create a new world class hotel, destination cocktail bar. Their vision was a classic American cocktail lounge inspired by the Golden Era of cocktails and fine drinking. The Bar was to offer expertly executed and classically inspired modern cocktails using only the top quality ingredients served in vintage style glassware. Only high density, low minerality, triple-distilled ice would be used to correctly chill all cocktails and spirits without diluting or changing the flavours.

Australia Square - GPT and DEXUS Group / This Is Ikon

Graphic Design - Corporate Identity and Branding

This is Ikon successfully rebranded iconic Sydney building Australia Square with its recent campaign that featured a new logo. Ikon’s strategic development generated a fresh set of brand values centered around the building’s status of Enduring Icon, referencing other famous ’60s icons and celebrating Australia Square’s rich heritage. Ikon integrated design and culture into the campaign and communications that extended across collateral from website and electronic direct mail to leasing brochure, signage, in-centre graphics and corporate stationery.

The Creative Fringe - The Creative Fringe / White River Design

Graphic Design - Corporate Identity and Branding

The Creative Fringe is a dynamic and inspiring co-working space that houses a syndicate of world-class creatives. Their goal is to inspire, amaze, push the boundaries of conventional thinking and deliver innovative and creative solutions. Our brand strategy around the development and marketing of this co-working creative space has been to harness the brand personality of The Explorer which expresses independence, self direction and finding freedom. We have a very strong online marketing strategy that is followed through from social media (Instagram, Facebook, Twitter, Pinterest and YouTube), coupled with a fortnightly blog and a fortnightly EDM - all linking back to the website. Our strategic use of colour in the brand development, echos multi facets of the creative industry to coming together to form one whole. The concept is to promote world-class creatives in Western Sydney, ready to design, write, market, support and inspire your business.

Bassett Espresso - Bassett Espresso / Squad Ink

Graphic Design - Corporate Identity and Branding

Paul Bassett, former World Barista Champion, is the visionary behind Bassett Espresso. From the moment Paul presented us with the challenge to reinvigorate his existing coffee brand, we recognised what was to be a truly rewarding collaboration. Bassett Espresso is a reflection of Paul’s personal taste. It portrays his journey of creative expression and the continuation of his relationship with coffee, capturing the imagination and potential of quality espresso.

Eastland Brand Identity - QIC / Eskimo

Graphic Design - Corporate Identity and Branding

In order to create the identity of Eastland, eskimo were asked to completely rethink the role of the traditional shopping mall in community life. Our response to this brief was to develop a creative platform that centered around the notion of ‘Coming Together’; illustrating Eastland Shopping Centre as the magnetic heart of the region. Accompanying the brand platform was an extensive, highly emotive range of brand assets, spanning moving image, campaign imagery, hoardings, a leave-behind leasing broadsheet, stationery and numerous digital elements. These powerful visual experiences – grounded not in commerce, but in human relationships and meaningful interactions – enabled QIC to confidently showcase its new vision to the world.


Best of the best

Winners list

2014 Presentation
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All entries submitted are automatically eligible for the relevant "Best of" category.