Project Overview

The underground bar evokes the feel of a California, bodega-style liquor store complete with bottles of spirits lining the walls. GENUINE Liquorette is a unique casual cocktail bar tucked underneath GENUINE Superette. Inspired by California liquor stores and featuring a multi-faceted beverage program.

Organisation

AvroKO

Project Brief

As guests walk down the stairs, the corridor is lined with old newspaper and alcohol and tobacco advertisements. Upon entering the main space, a large, neon “Liquorette” sign greets customers casting a glow on the black and white checkered floor and black lacquered, chrome-rimmed high-top tables. The bathroom is an ode to Farrah Fawcett.

Project Innovation/Need

With newspapers and vintage tobacco advertisements lining the entryway and 750 bottles of liquor lining the shelves, guests are welcomed into a space equipped to provide a new model of service - self service. From the self-serve refrigerators holding beer and wine that guests can grab at leisure, to the "Rough Justice" program where drinkers can choose a bottle off the shelf and drink it how they please - by the gram, to the cocktail collective where a team of international bartenders develop monthly cocktails based on a hard-to-use spirit, to the mixology classes taught by barman Eben Freeman where upon completion any graduate can jump behind the bar and mix drinks for themselves and their friends.

Sustainability