Image Credit : Sullivan
Project Overview
The School of American Ballet (SAB) shapes the world’s finest dancers. Each year, the legendary institution trains, nurtures and prepares over 800 students to launch successful ballet careers around the world. To continue its mission and chart the path forward, SAB launched SAB in Motion, a capital campaign to raise $20M.
Project Commissioner
Project Creator
Project Brief
SAB in Motion needed a fresh visual identity that attracted attention, connected with new donors, differentiated the campaign from other giving opportunities, and expressed the school’s goals and vision for the future.
Project Innovation/Need
The rigor and athleticism of the Balanchine method inspired the energy and sharp lines of the campaign identity.
Connecting digitally to make contributing compelling and simple.
Messaging that speaks to donors and features the best of SAB - its donors.
Effectiveness
17.5M already raised with nine months to go.
Graphic Design - Illustration and Type
This award celebrates creativity and innovation in the traditional or digital visual representation of ideas and messages. Consideration given to clarity of communication and the matching information style to audience.
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