Project Overview

In advance of its second annual New Establishment Summit, Code and Theory collaborated with Vanity Fair to transform its Summit site into a more responsive and flexible destination. The New Establishment Summit is the physical embodiment of Vanity Fair’s annual list of society’s tastemakers who are “shifting and shaping the global conversation” in the intersecting worlds of technology, media, entertainment, politics, and beyond.

Project Commissioner

Vanity Fair

Project Creator

Code and Theory

Project Brief

Since the event generates so much news, Vanity Fair needed more than just a beautiful website. They needed a content management system that could flex and adapt to various points in the event cycle, providing them with a powerful multimedia and editorial platform that would allow them to easily cover the 2015 event, as well as future events.

Project Need

The overarching strategy was to find ways to transform the Summit site into more of an editorial entity than just a traditional events site. In addition to the editorial goals, The New Establishment Summit site needed to accommodate five key moments or “chapters” in the events cycle, including:
- The initial call for attendees.
- The announcement of the speaker lineup;
- The unveiling of the final speaker list and agenda;
- Key moments during event;
- Event recaps, photos, and videos following the event.
The new site enables editors to create and curate information relevant to each chapter, and highlight it at different points in time. Thanks to the flexible, modular design, most pages on the site have the ability to be modified and customized.

User Experience

For one, the process of buying tickets needed to be simplified, and additional features—like allowing paid attendees the option to transfer their tickets to another person—needed to be integrated. Enabling attendees to share content on social, and to more quickly access and browse the schedule and additional content on mobile, was also a major focus of the redesign.
The biggest tweak, though, concerned the process of adding and updating content. Because of the nature of a live event, Summit organizers needed a simple tool that would allow them to update content on the fly, and easily leverage Vanity Fair’s editorial event coverage without having to re-create it for the site.
We decided on an easy-to-use, flexible, modular-based CMS that can continue to grow with the event in subsequent years.

Project Marketing

The new site, which was unveiled in June 2015, complements the elegant look and feel of the Vanity Fair brand, and enables all Summit stakeholders a more powerful tool to promote and cover the October 2015 event and beyond.