Project Overview

The design challenge addressed was to build on the legacy of the original Alpine Jug with a new fully automated production line, improved material processes and functionality.

Project Commissioner

Willow Ware Australia Pty Ltd

Project Creator

Willow Ware Australia Pty Ltd

Project Brief

A range of Alpine Jugs in 2.5L and 5L Capacities which pay homage to the original cooler jug.
The design is to reinvigorate the insulated drink jug concept through a totally new assembly process and add to the consumer experience by improvements in function and ergonomics.
It should also embody world’s best quality and reliability and be a bright new addition to the Willow range.

Project Need

Innovation:
- A method to attach the Tap during the moulding process
- Handle clicks into raised and lowered position
- Reduced number of Tap components from 8 to 3
- Improved Spout cover which helps to exclude any dirt or dust from the spout area
- A more rugged base for greater durability
- An elevated base to allow air circulation at ground level
- Large insulation space all round to keep drinks cool
- Optimised cooling with tight fitting screw lid
- Ability to drink straight from the Tap
- Automated construction

Design Challenge

Design Challenge
- Getting the shape and profile right so that the heritage of the original jug is evident
- Designing the integrated Tap as part of the inner bottle
- Adding handle and tap functionality and usage flexibility
- Reducing manufacturing cost

Sustainability

Sustainability
Our approach is always to ensure there is minimal harm to the environment. We pride ourselves in our automated processes which ensure the minimal use of materials without compromising quality and product integrity. We operate a continuous regrind process to reclaim all waste material for later recycling. Our products are designed and manufactured with a promise to offer many years of enjoyment and avoid ending up as land fill.