Project Overview
DDP Studios brings together a bevy of like-minded craftsmen and women specialising in post-production for screen. Like Aer Design, they are about people first, technology second. They love a great story, so when they needed to tell their own, they came to Aer Design.
Project Commissioner
Deluxe Entertainment Services Group Australia
Project Creator
Team
Digital Director: Sarah McArthur
Senior Designer: Sarah McArthur
Project Brief
DDP Studios was formed through the union of four leading post-production houses. To launch this new entity, DDP Studios needed to express that the best talent and technology in Australia had finally come together and were looking to collaborate with creative partners on inspired ideas.
The brand was developed as a nod to the artisans and their craft at DDP Studios, which was at its core, a foundation of the company. The dedicated craftspeople, digital architects and technologists are committed to preparing, managing and enchanting the highest quality in post-production TV and Film.
Project Need
Aer Design responded with a brand that paid homage to the unity of four expert companies into one by encapsulating the merged culture and strength. The brand execution in letterpress pays homage to the craft, mirroring the values of DDP Studios.
The brands sophisticated, modernist framework creates a simple elegant platform to represent the work that DDP Studios produces. The framework speaks to the ideal of bespoke, artisanal craftspeople creating work, which they are passionate about. It belies an intelligence about their craft and the intensity and enthusiasm which they bring to their work. The modernist look brings an 'old school modern' style to the brand which emphasises the heritage of the company.
Design Challenge
The challenge to bring together and express the culture and talents of four different companies, pay homage to their heritage and also create a forward looking brand was a big one! Passion and heritage, not only within the company but also from the market that they service was front of mind as we crafted a respectful, modern approach.
The brand can be seen to have succeeded in the challenge by uniting company culture and making a big splash into the market.
Sustainability
DDP Studios were respectful of the impact they have on the market and in conjunction with Aer Design crafted a resource use policy which targeted reduced production of print collateral and marketing through effective channels to reduce their impact wherever possible.
The result was printing through several local digital and offset service providers in order to make the most effective use of resources.
All collateral is printed on Mohawk Superfine, an environmentally responsible paper manufactured under strict environmental management using wind generated electricity and is made carbon neutral. The entire range uses Elemental Chlorine Free fibre and is FSC Mixed Sources Chain of Custody (CoC) certified.
Graphic Design - Identity and Branding
This award celebrates creative and innovative design in the traditional or digital visual representation of ideas and messages. Consideration given to clarity of communication and the matching information style to audience.
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