Image Credit : Fraser Marsden
Project Overview
Büro North was approached by Moira Kelly’s not-for-profit organisation ‘Global Gardens of Peace’ to develop a visual identity and collateral set.
Project Commissioner
Project Creator
Team
Soren Luckins
David Williamson
Jordan Rowe
Project Brief
The Global Garden’s of Peace are an NGO that has been set up to deliver gardens funded by the Australian people for under privileged communities. To create peaceful, safe and serene environments where children and their families can rest, heal and enjoy these sanctuaries together. With the first being developed in Gaza aptly name ‘Moira’s Garden’.
Project Need
The identity was designed create a mark that expressed these themes of community, culture and care, through drawing on the symbolic image of an adult holding a child’s hand.
Design Challenge
The identity is grounded by the values of the organisation, as well as giving recognition to Moira through the form which resembles an ‘M’. To capture the nuance of the garden theme, the symbol is manifested through use of forms that are homogeneous with the leaves of plants. Then employing a natural Australian colour palette to link the idea to the origin of the organisation.
Sustainability
Printed on environmentally friendly stocks and minimising the number of inks used via the use of tints, the stationery helps embody the natural spirit of the organisation whilst remaining fresh and approachable.
Graphic Design - Identity and Branding
This award celebrates creative and innovative design in the traditional or digital visual representation of ideas and messages. Consideration given to clarity of communication and the matching information style to audience.
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