Project Overview
Create a product brochure that will position a 2,000-lot residential community as a "remarkable living" opportunity for prospective purchasers.
Project Commissioner
Project Creator
Team
Cindy Tan, Director
Belinda Wilmann, Account Manager
Rachel De Luca - Senior Designer
Project Brief
To create a project brochure that effectively communicates the bold and inspiring Armstrong brand in an increasingly saturated and tough marketplace.
The target audience was established families with kids, possibly looking to upgrade or establish their home.
Project Need
Rather than an industry-standard, information-heavy project brochure, Vive Group created a magazine-style publication that aimed to inspire and create excitement.
The layout look and feel was developed in a format of a lifestyle magazine with a design focus aimed to spark imagination, admiration and ambition.
The project brochure helped to create significant hype and activity for Armstrong's launch in December 2012, and moreover the feedback from our client and many prospective purchasers was that the brochure created a real sense of "remarkable living" at Armstrong.
Design Challenge
The biggest challenges faced was the limited creative budget mainly due to a downturn in the property market in addition to a short lead time.
Sustainability
Social Sustainabilty
1. Since 2010, Vive Group has provided in-kind support to The Royal Children’s Hospital’s Good Friday Appeal.
2. We actively support and sponsor Compassion Australia, a non-profit organisation working to release children from poverty.
3. We are avid supporters of Watoto, a non-profit organisation raising orphaned children & empowering vulnerable women, and inspiring them to become future leaders.
Environmental Sustainability
1. Vive Group supports Carbon Neutral contributing to tree-planting programs all around Australia. To-date, Vive Group has funded the planting of over 23,000 trees.
2. Our new office incorporates various energy-efficient and environmentally-sensitive principles in its design in order to minimise the building’s embodied energy. Products such as sensor lights, double-glazed timber windows, water tanks, low-VOC paints and high-grade insulation have been a priority. Harnessing natural light supplemented with LED lighting and generating passive air flow to minimize dependency on air-conditioning has also been implemented within the design.
3. We encourage staff to minimise paper wastage and we ensure that our equipment and lighting are switched off when not required.
Graphic Design - Publication
This award celebrates creative and innovative design in the traditional or digital visual representation of ideas and messages. Consideration given to clarity of communication and the matching of information style to audience.
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