[MDA2013]

2013 Melbourne Design Awards - Key Dates

25 August 2013 - Extended close date
2 September 2013 - Judging
19 September 2013 - Finalists announced
15 October 2013 - Rating Closes
23 October 2013 - Awards Night
Best of the best - Winners list

Category Listing - Experiences

Services - Corporate

This award celebrates creative and innovative solution design for the successful delivery and provision of services. Consideration given to system integration, user experience, product design 

  

 

Marketing - Branded Experience

This award celebrates creative and innovative design for branded experiences intended to persuade an audience to purchase or take some action upon products, ideas or services. Consideration given to the technical, conceptual and aesthetic elements, user experience, audience engagement and message delivery.  

 

Marketing - Sales Promotion

This award celebrates creative and innovative experience design for sales promotions intended to persuade an audience to purchase or take some action upon products, ideas or services. Consideration given to the technical, conceptual and aesthetic elements, user experience, audience engagement and message delivery.  

 

Marketing - Social Campaigns

This award celebrates creative and innovative experience design for social media campaigns intended to persuade an audience to purchase or take some action upon products, ideas or services. Consideration given to the technical, conceptual and aesthetic elements, user experience, audience engagement and message delivery.  

 

Digital Experience - Games

This award celebrates innovation and creativity in design of a unique user experience in the combination of text, audio, still images, animation, video, and interactivity content for games. Consideration given to clarity of communication and the matching information style to audience.   

 

Digital Experience - Mobile

This award celebrates innovation and creativity in design of a unique user experience in the combination of text, audio, still images, animation, video, and interactive content for mobile. Consideration given to clarity of communication and the matching information style to audience.   

 

Digital Experience - Signage Interactive

This award celebrates innovation and creativity in design of a unique user experience in the combination of text, audio, still images, animation, video, and interactive content for signage. Consideration given to clarity of communication and the matching information style to audience.   

 

Digital Experience - Website

This award celebrates innovation and creativity in design of a unique user experience in the combination of text, audio, still images, animation, video, and interactivity content for websites. Consideration given to clarity of communication and the matching information style to audience.

 
  

 

Event Experience - Consumer

This award celebrates creative and innovative design for a consumer event. Consideration given to originality, creativity, theming, audience connection and engagement and how the event created a seamless experience for the visitor and helped to reinforce the program's core message

   

 

Marketing - Brand 360

This award celebrates creative and innovative solution and strategic design for overall brand presence and identity. Consideration given to all aspects of brand experience and identity, including message delivery user experience, and engagement.

  

 

Visual Merchandising

This award celebrates creative and innovative design in floor plans and three dimensional displays to maximise sales. Consideration given to attracting, engaging and motivating customers to make purchases. Consideration given to use of colour, lighting, space, product information, sensory inputs (smell, touch, sound) as well as technologies such as digital displays and interactive installations.  

 

Wayfinding

This award celebrates creative and innovative design in the ways people orient themselves in physical space, and navigate from place to place. Consideration given to signage and other graphic communication, clues in the building's spatial grammar, logical space planning, audible communication, tactile elements and provision for special-needs users.  

 

2013 WINNERS ANNOUNCED

Best of the best

Winners list

2013 Presentation Night
Photo Gallery

View Gallery

Don't forget to tag yourself, friends and colleges in the photos.

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