2013 Melbourne Design Awards

Marketing - Branded Experience

This award celebrates creative and innovative design for branded experiences intended to persuade an audience to purchase or take some action upon products, ideas or services. Consideration given to the technical, conceptual and aesthetic elements, user experience, audience engagement and message delivery.

Melbourne now closed for nominations Nominate into another program now


Nominations in Category

Fresh Tea Launch - Colgate-Palmolive / ZOO

Marketing - Branded Experience

- Winner

Drive awareness and trial of a new flavour profile of mouthwash.

Emirates 2012 Melbourne Cup Birdcage Marquee - Emirates / George P. Johnson

Marketing - Branded Experience


High Tea. Espresso martinis. Deluxe spa experiences in the clouds. When flying at the pointy end of the plane, Emirates is five-star all the way. For Emirates, it’s all about being a “globalista” – a person defined by the places they have visited and the experiences they have shared. Emirates believe it’s better to travel well than to “just arrive”; that every travel experience should be exclusive and well executed; and that travel has the power to build a brighter future for ourselves and our world. GPJ’s job was to convey all of these core brand messages through the 2012 Melbourne Cup Emirates Birdcage Marquee.


Best of the best

Winners list

2013 Presentation Night
Photo Gallery

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