[MDA2013]

2013 Melbourne Design Awards - Key Dates

25 August 2013 - Extended close date
2 September 2013 - Judging
19 September 2013 - Finalists announced
15 October 2013 - Rating Closes
23 October 2013 - Awards Night
Best of the best - Winners list

Advertising - POS

This award celebrates creative and innovative design for visual communication intended to persuade an audience to purchase or take some action upon products, ideas or services. Consideration given to the technical, conceptual and aesthetic elements, audience engagement and message delivery.

Melbourne now closed for nominations Nominate into another program now

 

Nominations in Category

NAB Split banking campaign - NAB / Principals

Advertising - POS


- Winner

This was a retail campaign developed for NAB that targets split banking customers, encouraging them to re-think their promiscuous banking behaviour and to consolidate their banking with NAB. The campaign idea, developed by Clemenger BBDO Melbourne, tapped into the insight that by having accounts with multiple financial institutions Australians were making their banking more difficult and confusing than it needed to be. This lead to the idea of “Multiple Bank Disorder”. We were asked to help visualize this idea using NAB’s flexible identity system.

2013 WINNERS ANNOUNCED

Best of the best

Winners list

2013 Presentation Night
Photo Gallery

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