Image Credit : Hasselblad
Project Overview
The world’s first compact mirrorless digital medium format camera. Weighing less than half that of a conventional digital medium format camera, the mirrorless 50MP camera is a game changer in the world of photography.
Organisation
Project Brief
Inspired by the brand’s iconic design heritage, the camera is ergonomic and compact, offering a handling experience unlike any other. Handmade in Sweden, the X1D combines Scandinavian sensibility with beautiful performance. Small enough to take anywhere, powerful enough to capture anything.
Project Innovation/Need
The X1D’s high-resolution rear LCD offers touch control for all aspects of the camera’s features. The elegant icon-based user interface speeds access to customisation options along with intuitive playback functions such as swipe and pinch to zoom. The camera also boasts a 2.4 MP electronic viewfinder for bright, crisp viewing even under difficult lighting conditions.
By opting for a mirrorless design, we were able to take our 50MP CMOS sensor and pack it into a footprint smaller than most full frame 35mm cameras. For the very first time, photographers have a camera that is no larger than a small format rangefinder, but offers the quality that only Hasselblad medium format can give.
The X1D can capture up to 14 stops of dynamic range, allowing for unprecedented detail – from the deepest shadows to the brightest highlights.
Design Challenge
To enhance the entirely new camera design we have produced a new range of autofocus lenses specifically engineered to match the high resolution capability of the X1D. The superb new XCD lenses deliver edge-to-edge sharpness in a compact form to elegantly match the slim build of the body. Existing H System users also have the flexibility to use their existing lenses with the X1D by the way of an optional adapter.
Our powerful, free image processing software, which already delivers the best quality RAW file processing, has been updated and expanded with new features that work seamlessly with the X1D. You can also preview your RAW video files and export to Apple ProRes format for use in any popular desktop editing software. In addition, it is Adobe Photoshop® and Adobe Photoshop Lightroom® compatible.
Product Design - Personal Use
This award celebrates creative and innovative design for either a component or overall product. Consideration given to aspects that relate to human usage, aesthetics, selection of components and materials, and the resolution of assembly, manufacturing and the overall function.
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