Project Overview
Visform is a boutique visualisation studio, that specialises in designing stunning CGI imagery for developers, architects, builders and designers. The company needed a platform to showcase their stunning rendering work on iPhone and iPad.
This allows the Visform team to display their 3D renders in an interactive fly-through, which can also be used as a sales tool for builders. The app enables users to see floorplans, move around a room, change colour schemes and get a realistic view of what an elevation will look like once built, renovated or completed.
Project Commissioner
Visform 3D Studios
Project Creator
Dapper Apps
Team
Project Owners: Ben Ehlers, Peter Ehlers
Creative Director: Chloe Constantinides
Designer: Ryan Liu
iOS Developer: Yu Hei Leung
Project Brief
Visform designs 3D renders and CGI imagery for clients around the globe. Displaying this work on a desktop or on a website is functional, but often doesn't do justice to the incredible detail and carefully constructed aesthetics of the design.
To showcase these 3D renders in the best light possible, Visform 360 Property Tours was created first on iPad, with an iPhone version following shortly after.
The app needed to allow users anywhere in the world to view and interact with an unbuilt property - viewing floors, floorplans, details of a property, colour schemes and more.
The app enables Visform to run their business more effectively and showcase their brilliant work in a new, more connected way.
Project Need
Visform are a high tech company, employing the latest technology in CGI and virtual reality. It was no surprise that the owners wanted to carry this through to the way they display and demonstrate their work to clients, and subsequently their client's customers too.
The team at Visform needed a way to upload their renders, floorplans and property information with ease. At the same time, it is imperative that they have a way to share their work with clients quickly and seamlessly.
The apps have enabled a faster and more engaging customer experience, adding value to their services and a level of professionalism that matches all other aspects of their premium brand.
User Experience
Through the use of a web management system, Visform are now able to create new customers, manage users, upload renders, mark out viewpoints on a floorplan, add floors to a property, nominate colour schemes or interior design styles and include all the relevant information about a property.
This connects via APIs to push information to the iPhone and iPad apps. This means that clients can quickly access and view their images and properties at any time, from anywhere in the world.
Once a user downloads the apps, Visform 360 Property Tour takes you on a virtual tour through any unbuilt property. The app opens to a list of properties which are exclusive to that customer. So for example, if a builder has multiple properties, they will see all of them conveniently in one place (and not mixed in with Visform's other customers). So each client gets a custom experience.
Users can view floor levels, floorplans and other useful information such as direction, size, bedrooms, bathrooms, price and availability. They can pan around and up and down through a room, moving to another by selecting a different viewpoint on a floorplan.
To change the style of the property, a user simply selects an option from the menu, so they can view realistic imagery of what their property may look like once complete.
Project Marketing
Visform are a B2B company so do not market the app as a standalone product, but instead as a core part of their service offering.
The app is used as a business tool, one that greatly enhances their processes, increases sales and greatly enables their customers to use the app as a marketing tool in itself.
Project Privacy
Visforms management system is hosted using AWS which uses an end-to-end approach using "physical, operational and software" measures to achieve the highest levels of security for their and their client's information.
Each client is created independently, using secure access accounts and unique login credentials which ensures they only see their own content.
2017 TECH Design Awards
BuildTech
Tech solutions are having a dramatic effect on the building and construction industry. Productivity has been lifted, projects are able to better managed with less material wastage. This category rewards tech that increases efficiency and saves time and money in construction projects.
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