Spike Jonze Directs Bizarre but Brilliant Perfume Ad for Kenzo
While Jonze’s film may start off in typical fashion ad vein – with the camera trained on a beautiful woman at an exclusive event filled with the most privileged of society – things very quickly take a turn for the strange and the joyful thanks to an amazing performance from actor/model Margaret Qualley.
30 August 2016
| Lacey Glave
|
via
Creative Review
While Jonze’s film may start off in typical fashion ad vein – with the camera trained on a beautiful woman at an exclusive event filled with the most privileged of society – things very quickly take a turn for the strange and the joyful thanks to an amazing performance from actor/model Margaret Qualley.
Spike Jonze of course has form when it comes to unexpected dance films, with the most obvious comparison to this new piece of work being his now-classic video for Fatboy Slim’s Weapon of Choice from 2001 (15 years ago!), which sees Christopher Walken cutting a rug.
But the new film also fits perfectly with Kenzo’s advertising direction of recent years. ‘Weird’ and ‘cool’ are two words regularly applied to the brand’s marketing, and justifiably so.
Kenzo's recent short films demonstrate that – beautiful models and clothes aside – they are doing something very different in the fashion world, mixing humour with incredible art direction to produce a quirky and distinctive body of work.
Spike Jonze of course has form when it comes to unexpected dance films, with the most obvious comparison to this new piece of work being his now-classic video for Fatboy Slim’s Weapon of Choice from 2001 (15 years ago!), which sees Christopher Walken cutting a rug.
But the new film also fits perfectly with Kenzo’s advertising direction of recent years. ‘Weird’ and ‘cool’ are two words regularly applied to the brand’s marketing, and justifiably so.
Kenzo's recent short films demonstrate that – beautiful models and clothes aside – they are doing something very different in the fashion world, mixing humour with incredible art direction to produce a quirky and distinctive body of work.
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