Adobe Design Rebrand
For over 10 years, the organization had been called Adobe Experience Design (not to be confused with the Adobe product offering by the same name). While they loved their original identity, they believed it was time to streamline the name and align with industry standards.
16 August 2016
| Lacey Glave
|
via
Behance
"For over 10 years, our organization had been called Adobe Experience Design (not to be confused with the Adobe product offering by the same name).
While we loved our original identity, we believed it was time to streamline our name and align with industry standards.
After consulting with stakeholders across the board, we decided to rebrand ourselves as Adobe Design. We believe that this new name will resonate more with our external audience and better present what we do as an organization to prospective hires.
Adobe Design is a worldwide organization of over 160 designers, engineers, researchers, program managers, writers, and makers.
We create smart, sophisticated applications for a wide variety of devices, and our expertise ranges from interaction and visual design to research, information architecture, and programming.
The initial challenge in the design process was figuring out how to strike a balance between the old and new identity. There were many elements about the old identity system that we loved and wanted to somehow carry over in the rebranding. Our initial sketches reflected this desire to hold onto the old system.
We soon realized that in order for us to successfully rebrand ourselves we needed to start with a blank slate."
While we loved our original identity, we believed it was time to streamline our name and align with industry standards.
After consulting with stakeholders across the board, we decided to rebrand ourselves as Adobe Design. We believe that this new name will resonate more with our external audience and better present what we do as an organization to prospective hires.
Adobe Design is a worldwide organization of over 160 designers, engineers, researchers, program managers, writers, and makers.
We create smart, sophisticated applications for a wide variety of devices, and our expertise ranges from interaction and visual design to research, information architecture, and programming.
The initial challenge in the design process was figuring out how to strike a balance between the old and new identity. There were many elements about the old identity system that we loved and wanted to somehow carry over in the rebranding. Our initial sketches reflected this desire to hold onto the old system.
We soon realized that in order for us to successfully rebrand ourselves we needed to start with a blank slate."
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