9 Ways Tim Cook Has Transformed Apple
Since Steve Jobs appointed Cook CEO in 2011, Apple’s revenue has tripled - and more than a billion people now use its products. Fact is, you can apply the line to many of the things that Cook has done to make Apple as powerful, profitable, and vibrant as it is.
8 August 2016
| Lacey Glave
|
via
Fast Co.Design
"This wouldn't have happened if Steve Jobs were around" is one of the most overused insults that even fans will hurl at Apple CEO Tim Cook when he does something they don't like.
Fact is, you can apply the line to many of the things that Cook has done to make Apple as powerful, profitable, and vibrant as it is.
Apple controls it's technology destiny - Apple increasingly relies on its own prowess at designing many of the chips and sensors that power its devices.
That gives the company even tighter control over designing a harmonious, symbiotic hardware and software experience, which matters not only for the future of the iPhone but for whatever comes next.
Apple is a services company as well as a device company - Apple generates 12% of its revenue from digital services such as iCloud, Apple Pay, AppleCare, and the App Store, and that part of the business is growing faster than hardware sales. "I expect it to be huge," Cook says.
"It’s already large. If you look at it on a stand-alone basis, and we’ve started disclosing this now, it’s tough to find many companies that are as big."
Fact is, you can apply the line to many of the things that Cook has done to make Apple as powerful, profitable, and vibrant as it is.
Apple controls it's technology destiny - Apple increasingly relies on its own prowess at designing many of the chips and sensors that power its devices.
That gives the company even tighter control over designing a harmonious, symbiotic hardware and software experience, which matters not only for the future of the iPhone but for whatever comes next.
Apple is a services company as well as a device company - Apple generates 12% of its revenue from digital services such as iCloud, Apple Pay, AppleCare, and the App Store, and that part of the business is growing faster than hardware sales. "I expect it to be huge," Cook says.
"It’s already large. If you look at it on a stand-alone basis, and we’ve started disclosing this now, it’s tough to find many companies that are as big."
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