Join the KeepCup Revolution
The KeepCup mission is to encourage the use of reusable cups. They do this with great products, but also by delivering a positive global campaign that strives to make a difference to how people think about convenience culture.
5 June 2016
| Lacey Glave
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via
KeepCup
"The KeepCup has been a labour of love so we are just thrilled that people have adopted and used the KeepCup and spread the word right around the world.
We do this with great products, but also by delivering a positive global campaign that strives to make a difference to how people think about convenience culture.
We want to create a global brand and to be one of the brands that kick started the demise of the disposable.
Through the widespread sales of KeepCup through our four channels, cafes can lift reuse rates to 30% reusables in the “takeaway” environment. Implicit in this objective is the knowledge that brand in hand is the most effective way to drive reuse behaviour."
Abigail Forsyth CEO, KeepCup
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