Keiichi Matsuda's Hyper-Reality blurs real and virtual worlds
London designer Keiichi Matsuda has released a short movie depicting a futuristic scenario where digital media and the physical world have merged to create a kaleidoscopic "hyper reality".
23 May 2016
| Lisa Grant
|
via
Dezeen
London designer Keiichi Matsuda has released a short movie depicting a futuristic scenario where digital media and the physical world have merged to create a kaleidoscopic "hyper reality".
The six-minute Hyper-Reality film explores Matsuda's concept for a future where augmented reality has been carried to an extreme, with interactive virtual interfaces saturating the urban environment and identities controlled and expressed through digital platforms.
Matsuda said the film was intended to be provocative, and showed a "new vision of the future, where physical and virtual realities have merged, and the city is saturated in media".
It features a central protagonist – 42-year-old Juliana Restrepo – who has become disillusioned with her life in Medellin, Colombia. Her vision is filled with games, internet services like Google, and various other functions, alongside adverts that pop-up as she moves around the city.
These also give her the option to "reset" her digital identity, and accumulate points as she goes about her daily activities, while pop-up avatars act as personal advisors and a help line for the augmented reality system she is plugged into.
"Technologies such as VR, augmented reality, wearables, and the internet of things are pointing to a world where technology will envelop every aspect of our lives."
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