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Project Overview

Credit Sesame is the only app and web-based credit and financial management platform that gives consumers the tools they need to access, monitor and analyze their credit, improve their financial standing and protect their identity all in one place. With Credit Sesame’s free app, we give millions of consumers an easy way to access their free credit score, free credit monitoring with alerts and free identity theft protection -- all available on-the-go whenever they need it.

Organisation

Credit Sesame, Inc.

Team

The Credit Sesame app was developed in-house by www.creditsesame.com and is currently led by our Head of Mobile, George McMullen. The Credit Sesame mobile app project was a group effort by the design, product and mobile teams at Credit Sesame.

Project Brief

Unlike many mobile services that provide limited mobile functionality, Credit Sesame’s mobile app provides the same capabilities that our web site has, including full identity protection services, debt analysis and the ability to search through our comprehensive financing marketplaces for credit cards, personal loans, mortgages and more. On top of that, we bring mobile specific features to users of the app, so they are immediately notified when they have a new alert on their credit profile, view financing options that are locally available to their geographic area, and new device specific features like being able to log in with your fingerprint using Apple’s Touch ID.

Project Need

Credit Sesame has long been a leader in the consumer finance and credit industry. Credit Sesame had the first app that empowered people with the ability to get their credit score for free, was the first company to launch a completely free identity protection service on both mobile and web, and continues to innovate by providing users with deeper insight into their credit and debt, and how it can affect their future financing options on credit cards, mortgages, loans and more. Finally as the world continues to be more and more mobile focused, Credit Sesame is taking advantage of the power of mobile to provide users with timely data and financing options that are relevant not just to their credit profile, but their current location as well. Instead of just promoting large national companies, Credit Sesame also has access to thousands of smaller, local lenders and financing services that provide a more personalized touch to lending.

User Experience

Credit Sesame has an incredibly engaged audience on multiple levels, several times per month. As a financial services product, users are highly interested in first understanding and updating their data, but they are also highly focused on improving their credit, reducing debt and finding ways to save money on their credit cards and loans.

Because of this, Credit Sesame’s user engagement is bi-directional. Users actively log in to our app and site to get the latest information and deals; Credit Sesame also actively engages with our users in a multi-platform manner, through our push notifications, e-mails and more, alerting users to changes in their data or updates in deals. This two way communication continues to drive our highly engaged audience back to our service.

Project Marketing

From a marketing and engagement perspective, we focus on four areas. First, enabling potential users to explore the benefits and look "inside the app" in order to convey the value of the app and help with the download decision. The screenshots and keywords are rooted in customer insights and usage. Second, we ensure the app description and corresponding keywords make it findable for the relevant categories. Third, we complement organic ranking of the app with paid programs that accelerate the discoverability of the app and the number of downloads, resulting in higher ranking. Lastly, the app itself has been developed to drive high levels of engagement and return users, which the metrics have shown to be very successful.

Project Privacy

Credit Sesame is extremely vigilant about our users’ data and privacy. As a financial services product, it’s of utmost importance to us that we have bank-level security where all user information on our servers is encrypted in a secure database and all connectivity to our products is also encrypted. On top of that, we go through several rigorous audits with our partners and vendors to ensure our security and privacy policies, practices and implementation adhere to the most stringent standards. These best practices are evident even in the app, where we’ve built an engaging and insightful mobile app around our users’ data without actually storing any user data on the device. We also give our users full control to delete their data at any time should they choose to leave the service.

Financial Information & Tools

This category relates to applications that provide financial information and tools.
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