[USAPPS14]

2014 US Mobile & App Design Awards



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Project Overview

We revamped our 16 years old music website www.mazika.com, and re-launched it this year with a stylish website, iOS & Android applications that enable users to stream and download their favorite music tracks from one of the finest collection including International and Arabic music labels; aiming to re-clinch the pole position as the No.1 music entertainment service in MENA region by mid next year. We offer many other engagement services in the website and apps to introduce a new music experience.

Organisation

Mazika - ArpuPlus

Team

We revamped our 16 years old music website www.mazika.com, and re-launched it this year with a stylish website, iOS & Android applications that enable users to stream and download their favorite music tracks from one of the finest collection including International and Arabic music labels; aiming to re-clinch the pole position as the No.1 music entertainment service in MENA region by mid next year. We offer many other engagement services in the website and apps to introduce a new music experience.

Project Brief

Main Features:
•40,000 Music Tracks from the big Arabic labels and Independent musicians
•Planning to add the international music from the big 4 labels; Q4 2014.
•High Quality Audio Streaming
•Call Tone Assigning, via direct integration with MNO’s RBT backend system
•Multi-device access for same account
•Create your own playlists for your favorite tracks
•Mazika Radio Mix; our editor selections of different music compilations to match your mode
•World class design, nominated for many elite awards this year for UI/UX
•User Interface in Arabic, English, and French
•Intelligent content recommendation system
•Login with Mazika Account or Facebook accounts
•Social Media Interactivity; where users can send their favorite music to their friends through Mazika, Facebook, or Twitter
•Mazika Scoop, the latest musical news and gossips
•Premium Service with in-app purchase for content download and/or monthly subscription for more features; Q4 2014.
•Offline mode, to download the content to your mobile and play through Mazika App even if not connected to internet; Q4 2014.

Project Need

Mazika applications & website, with all related backends and streaming platforms were developed locally in ARPU+ with high-end technologies and coding methodologies. Mazika relies on highly credible Cloud Hosting partners who assure content security and service availability.

User Experience

In first 4 months:
+500K Application Downloads
+4M Visits
+16:17” Average Session Duration
+28M Screen Views
+12M songs played

Project Marketing

Online campaign

Project Privacy

Mazika applications & website, with all related backends and streaming platforms were developed locally in ARPU+ with high-end technologies and coding methodologies. Mazika relies on highly credible Cloud Hosting partners who assure content security and service availability.




This category relates to Startups working on a Mobile project or an App. The project could be for smartphones, tablet, web, game console or api apps.  Startup projects need to be newly emerging, less than 5 million users and less than 3 years old.


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