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Project Overview

Milk Music, a Samsung radio app powered by Slacker, is exclusively for Samsung Galaxy owners and is currently available only in the US. Milk's unique, elegant, and easy-to-use dial design helps distinguish it from other mobile music apps. The design features a dial with haptic feedback that users turn to find stations they want to listen. Users may tap or turn the dial to access 200 stations from a library of over 13 million songs. Music plays instantly as the user turns the dial from station to station.

Organisation

Samsung Electronics

Team

Adnan Agboatwalla, Alissa Bell, Hiromi Bratti, Meng Chee, Neil Everette, Stacy Gastelum, Shawn Hwang, Alex Jones, Rachel Kobetz, Willy Lai, Patrick Lim, Jeffrey Lui, Yen Ma, Yiwen Mu, Cleo McMichael, Giulio Pascoli, Samir Safi, Cheryl Sedota, Olchi Skant, Daren Tsui, Maverick Velasco, Devon Wang, Sean Wen and Aline Yu

Project Brief

***Available in the US only***
Milk Music™ is a free radio service with no ads.* With Milk, powered by Slacker, instantly hear music you love – and what you didn’t even realize you’re into – with the turn of a dial.
No charge. No fuss. No ads. All music.

INSTANT AND EFFORTLESS MUSIC LISTENING
• Stumble across new hits and old favorites with a turn of the dial.
• Music plays instantly, as you scan through stations.
• No registration or set-up required.

CREATE YOUR SIGNATURE SOUND
• Customize the dial to show only genres and stations you like.
• “My Stations” collects all the stations you love and those you create into a single station that’s easily accessible on the dial.
• Fine-tune stations based on popularity, novelty and song favorites.

MORE OF WHAT YOU WANT TO HEAR
• Listen to over 200 genre stations, curated from a music library of over 13 million songs.
• “Spotlight” offers a curated selection handpicked by music tastemakers and influencers.

Milk Music, a Samsung service powered by Slacker, is exclusively for Samsung Galaxy owners.
* for a limited time
Milk Music is a trademark and Samsung is a registered trademark of Samsung Electronics Co., Ltd. All rights reserved.

Project Need

Milk's unique, elegant, and easy-to-use dial design helps distinguish it from other mobile music apps. The design features a dial with haptic feedback that users turn to find stations they want to listen. Users may tap or turn the dial to access 200 stations from a library of over 13 million songs. Music plays instantly as the user turns the dial from station to station. The dial interaction requires much less effort for users to browse music stations, and allows users to discover much more music than they would through typical menu list interactions.

User Experience

Milk's unique, elegant, and easy-to-use dial design offers a fun, natural, and organic way of discovering music. The design features a dial with haptic feedback that users turn to find stations they want to listen. Users may tap or turn the dial to access 200 stations from a library of over 13 million songs. Music plays instantly as the user turns the dial from station to station. The dial interaction requires much less effort for users to browse music stations, and allows users to discover much more music than they would through typical menu list interactions.

The Milk Music team employed a user-centered design process with design inspiration drawn from terrestrial radio dials. Many different designs were considered in the design process, with variations in visual design, interaction design, and information architecture. Ultimately, the final design was a result of numerous iterations based on extensive user feedback.

Project Marketing

Milk Music's marketing strategy aims at appealing to customers who are dissatisfied with current music services as well as those who haven't yet engaged in mobile music. Customer pain points such as ads, paid services, and cumbersome interfaces are addressed by Milk's free radio service that offers no ads and an easy-to-use dial interface. Milk customers instantly hear music they love through the dial interface, create their own stations, and listen to over 200 genre stations, curated from a music library of over 13 million songs.