Image Credit : All images created by Azubu.
|
|
Project Overview
Azubu is a global entertainment network focused on eSports, providing unparalleled gaming, viewing, and interactive experiences for both broadcasters and the community. Coming together to watch the biggest names and tournaments, users across the globe engage in the highest definition eSports content. Created for and driven by the community, Azubu delivers a “lean-in” experience for viewers to interact with their favorite games, players, and organizations.
Organisation
Team
Shawn LaPaix (Designer) and Anthony Wiktor (Creative Director)
Azubu worked with an internal passionate team, as well as product folks from Geeks For Less, to do a complete overhaul of the Azubu application, both for iOS and Android. With the help of this diligent team, the app went from a simple and often frustrating extension of the site, to a smooth and successful application that accounts for more than 50% of Azubu's traffic.
Project Brief
With the brand new Azubu app, we have seen viewer download, retention, and engagement skyrocket upwards of 35% each week! Azubu has ensured it's new app offering, and each iteration thereafter, deliver to the eSports and livestreaming community a clean, exciting, and engaging user experience. More and more nowadays, gaming fans are enjoying watching their favorite player where it's most convenient for them -- on their mobile device, tablet, or iPad!
With a whole new user interface and many other new features, the brand new Azubu app takes viewers right into the action, not only watching and enjoying the stream from the comfort of their device, but it also allows them to fully engage with other users through the chat experience. There is so much more to the new Azubu app!
Project Need
There are more than a few reasons why the new Azubu livestreaming app is innovative and differentiates from the competition. See below for the breakdown!
- Completely redesigned and smooth UI, allowing any user to comfortably move throughout the app and experience their favorite streamers
- Easy to find gameplay, ranking the highest CCU at the top -- this allows the most popular stream to be at the top
- The Azubu app now has Chromecast and Airplay!
- With simple and seamless input chat, anyone can easily chat with other users while watching a stream on the Azubu app.
- Fans can now insert unique and eSports related emoticons within the chat, allowing for an even more fun user experience.
- The new app allows for easy orientation lock support, allowing viewers to change the orientation of how they want to view the stream from landscape to regular.
- Easy user feedback button allows for anyone to provide real time feedback on the app, which directly influences future iterations of the app!
User Experience
The new Azubu app is all about user engagement and experience! From scrolling through and searching for your favorite stream or streamer, to interacting with the rest of the fans, to providing honest and real-time feedback, the app caters to a fun and sticky user experience.
Project Marketing
With every new iteration of the new app, our social, marketing, and content teams execute updates to our fan userbase of over 150K subscribers. From Twitter, to Facebook, newsletters, to Instagram, we leverage all of our tools to maximize awareness and visibility.
Project Privacy
Much like the Azubu platform itself, we do everything in our power to ensure all of our user's information is secure and never compromised.
A few ways in which we ensure privacy protection are as follows:
- Provide clear privacy policy accessible from anywhere in the app (as a link)
- Avoid unnecessary use of PII user data in designs and services
- Store all sensitive information securely on our servers
We take the precautions very seriously to ensure our users are 100% secure.
Entertainment & Leisure
Apps have overtaken entertainment & leisure. They influence what and how we watch or listen to, where and how we eat, dine and play, how we book and how we interact before during and after entertainment events. We're looking for apps that make entertainment even more entertaining.
More Details