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Project Overview
Despite the abundance of cloud storage and file sharing services on the market today, and some big Valley players taking up room, there are still real obstacles facing the space, including speed, cross-platform use and security – not to mention the difficulties of slow Internet speeds or inconsistent wireless networks. Fasetto for Android 2.1 is facing each of these challenges head on. It’s an all-in-one cloud storage, content sharing and messaging program that lets you send files of any size in the blink of an eye, conveniently and securely, from any device or platform, online or offline.
Organisation
Team
Luke Malpass
Joshua Clark
Parnell Lutz
Jesse Alvar
Carl Hill
Project Brief
Fasetto is the only file sharing application with a built-in chat feature, providing an all-in-one solution for fast and secure content sharing, storage, and messaging. Fasetto’s Live API makes its messaging capability the fastest available today, and its cross-platform, cross-device.
Users can share any file type, including large photos and videos. Sharing even works offline thanks to ARCH, Fasetto’s peer-to-peer transport layer technology. It sends data directly between devices using the Wi-Fi chips within those devices, instead of using a router or Internet. ARCH is capable of faster sharing speed because it uses proprietary transport protocols available on both sending and receiving devices simultaneously.
The application can also be used as a backup solution, with auto-uploading abilities that immediately back up and store users’ photos, videos, and contacts.
Fasetto provides the average consumer with the high levels of security typically only seen with enterprise apps. It sends files directly between the source and destination, allowing users to store files of all types in the same app. Users maintain control of their content, with the ability to edit or delete their own content from all of the devices on which the content was accessed, including the recipient’s, at any time.
Project Need
Today’s consumers are more dependent on the Internet than ever before. They’re reliant on its conveniences, even at the mercy of pricey data plans and absent or inconsistent wireless signals. With its offline sharing capability, Fasetto is liberating consumers of these everyday anxieties and bringing them out of wireless dependency.
For business travelers who want to continue being productive mid-flight; jet-setting vacationers who want to share travel photos without paying excessive international data usage fees or $10/hour for hotel Wi-Fi; sports fanatics who need to cut through wireless congestion in a stadium – Fasetto makes each of these traditionally difficult use cases possible. All users need to do is scan a QR code between the sending and recipient devices, and voila! The file is sent, connection-free.
Collaboration and conversations about files should be easy. Fasetto recognizes this and focuses on messaging as one of its core capabilities. Commenting features are common among other cloud storage apps, like Dropbox, but Fasetto is unique in that it has built messaging directly into its platform, both on the web and mobile application. What’s more, consumers can use the messaging features in their own right, so users can communicate freely in a chat-like stream, and are not restricted to commenting around files. Plus, users can share files of any size directly from the messaging window and it’s basically instant – Fasetto’s messaging capability is the fastest on the market today.
User Experience
Users can centralize their files, photos, music, and videos in organized folders, where they can be accessed from any device at any given time, via Fasetto’s web and mobile apps. All users have 10GBs of storage per account completely free.
Fasetto enables you to send information in seconds – perfect for sharing those spur-of-the-moment videos or a new album of pictures. What’s more, users can do all of this offline, without a Wi-Fi connection or having to use their mobile data. Fasetto makes the process easy with just one-step: by having the recipient scan a QR code on the sender’s device. This capability is currently available on Android 2.0 devices and above. It will be available to users on iOS 2.0 devices and Windows users later this summer.
Fasetto is the only cloud storage program with chat capabilities - the fastest available yet. Adding an element of personalization, users can choose from a set of pre-designed avatars or upload their own. Files can also be sent from directly within the chat window and instantly, without using a connection or tapping into a data plan - this is texting, but not as we know it.
At the end of the day, users maintain control of their content, by sharing only within the program so there is zero reliance on a third-party link to share files. It also includes the ability to edit and delete content from all of the devices on which the content was accessed, including the recipient’s.
Project Marketing
Fasetto’s marketing strategy is dynamic and multi-faced. Fasetto has marketed its application to both consumers and enterprise users, and has positioned itself against major players like Google.
Along with its PR program that’s addressing the need for a technology like Fasetto, the company is working to build awareness through industry awards that highlight innovation, productivity, and mobile development.
Fasetto is also making a name for itself in the analyst community, as the technology was recently validated by Gartner, Inc and joined the ranks of some of the most innovative technology companies by being named a Gartner Cool Vendor in Consumer Mobile Applications. Fasetto was selected as one of just five companies in the mobile application industry for the report.
Project Privacy
As a company, Fasetto encrypts and protects all information and data that is stored through Fasetto with the highest security available today. Best of all, Fasetto is completely track and log free, so users can always communicate in total privacy.
Fasetto helps users maintain complete control of their content, as the app offers the ability to edit and delete their own content from any device on which the content was accessed, including the recipients.
Fasetto also offers the option of sharing solely within the application, eliminating the need to rely on a third party link to share your file.
Best New Service or Application
This can be any new service or application from a start-up to an industry leader. It's not just bells and whistles we're after but true innovation, exceeding expectations and filling a void that had previously been open.
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