[USAAPPS15]

2015 [app] design awards USA

mobile, web, IoT, desktop, connected devices
design champion, best studio, best start-up & IoT
plus 20 specialist nomination categories

demand design, celebrate courage

YouMail Visual Voicemail





 

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Silver 

Project Overview

By answering more than five billion calls for its users, YouMail has become a leader in intelligent telephony services for personal and business use. Phone calls are important, but it’s not possible to answer every call, and it’s hard to decipher who’s an important caller vs. an unwanted caller. With YouMail, phone calls are answered by its smart greeting system that automatically addresses callers by name, converts voicemail to email, and blocks robocallers. This allows users to focus on important calls, read voice messages at their convenience, and save hours of time and stress dealing with unwanted callers.

Organisation

YouMail

Team

The team for YouMail Visual Voicemail consisted of a development team, with input from creative director and UI/UX lead.

Project Brief

More smart phone users are ignoring their voicemails today because it can be a tedious process to dial in, listen to each message, and reply back in a timely manner. YouMail serves as a digital assistant that helps users increase productivity and be more efficient in managing voice messages. YouMail transcribes messages into text, and then sends them as emails to users, so they only have to spend a few minutes reading them. YouMail’s unified inbox feature combines voicemails from multiple devices into one inbox, so users can read all of their voicemails from a single inbox -- on their phone, tablet or desktop.

YouMail improves caller care, privacy and productivity, through innovative features such as visual caller ID, automated caller blocking, personalized smart greetings, automatic replies, cloud storage, multi-platform access to messages, call routing, and more. YouMail’s flexibility allows all users–from consumers to CEOs–manage their personal and professional communications. YouMail’s consumer survey revealed that up to 15% of missed telephone calls are considered “spam” by their recipients. By using YouMail to block robocalls and prioritize calls from friends, family, and business associates, smartphone users can avoid wasting time on spam phone calls.

Project Need

YouMail is the only solution to make innovations for personal productivity by combining an automated voice message assistant and call blocking into a single smartphone app. YouMail’s bulk voicemail downloading feature downloads multiple messages as a .ZIP file. Its unified inbox feature takes missed calls and messages from multiple devices and directs them into one inbox. With these two features, users don’t have to worry about checking multiple devices for voice messages. YouMail lets users carbon copy messages to another email address, allowing busy people to forward their calls to another colleague for delegation. YouMail’s “auto-reply with business card” feature lets professionals respond automatically when they can’t get to the phone, and serves as an after-hours answering service. YouMail data shows that 93% of subscribers save 3-5 hours a week through improved management of phone calls and voicemails.

YouMail’s Smart Blocking technology is a major breakthrough for the voice services industry since it identifies robocallers and lets users block spam phone calls. YouMail’s Smart Blocking leverages its huge volume of incoming calls each day to rapidly determine that an incoming number is a spammer placing unwanted calls. YouMail’s algorithm reliably identifies callers that no YouMail users want to receive by dynamically analyzing traffic patterns of calls to YouMail users.

User Experience

The YouMail visual voicemail app is designed for smartphone users who are too busy to manage their own phone calls. From average consumers to CEOs, YouMail saves users time by identifying callers, answering calls, delivering voice messages, and automatically replying to missed callers with personalized messages. YouMail's simple interface helps users set personal greetings, read transcribed messages, forward voice messages to others for delegation, and download voicemails. Users can create their own personalized greeting for missed callers, or download a greeting created by YouMail's user community. The online community helps users easily personalize their voicemail. YouMail's easy to use interface is designed to help users quickly set up a default voicemail system.

Small businesses and entrepreneurs depend on their mobile phones, yet they often lack a receptionist or administrative assistant. For this reason, many find the YouMail app useful as a kind of digital assistant. YouMail's automated call screening, and after-hours answering service allows entrepreneurs to project a larger business presence.

Project Marketing

YouMail lets potential customers experience the offerings of the visual voicemail app. When people leave a message for their friends who use YouMail, they'll experience the personalization of YouMail's smart greetings, and efficiency of its automatic replies. When potential customers investigate YouMail's services online, they'll see positive app reviews and ratings from current YouMail users. YouMail also engages customers by providing an online community where they can sample personalized voicemail greetings, and share their own.

Project Privacy

We’ve implemented the same level of privacy that telephone companies have – user data is accessible only by the user with a pin.




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