The Next Billion Dollars: On the value of design - DRIVENxDESIGN
Design has been valued in terms of costs to resource or produce. This might make sense at a project level, however it is less relevant in enterprise wide design.
The cost of the program isn’t the important part, it’s what it achieves.
The question is whether it is better to be valued for the cost to effect the design, or valued for it’s impact?
Strategic planners and boardrooms have realized design’s capacity to leverage a small outlay into a accelerated gain. This is why must be appreciated in terms of opportunities creater rather than execution costs.
The transformation of design from the design department to the boardroom requires different thinking, different concepts and different measures of value.
If this strikes a chord with you, get involved and join the community accelerating transformation through design.
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