Project Overview
Kenwood have an extensive range of attachments for their Kitchen machines. As a brand Kenwood believes that food is one of life’s great adventures and want to inspire people to create more with a range of attachments that make a variety of dishes possible.
An interactive touchscreen was proposed and created to support Kitchen Machines in-store. The content is engaging and simple to navigate, encourages interaction and clearly tells the attachment story.
Project Commissioner
Project Creator
Team
Designed by: Focus Creative
Developer: Kris Kwon
Category manager: Ellie Moss
Project Brief
The client wanted to create a point of sale solution for the Kenwood demonstrator kitchen in Peter’s of Kensington (an iconic retail store).
The solution needed to showcase the Kitchen Machine category and highlight the versatility of attachments without overwhelming the consumer. Additionally it needed to act as an aid for floor sales staff and inform consumers when floor sales staff were unavailable.
Focus Creative proposed an interactive touch screen.
Project Innovation/Need
In-store presence is critical, and the last three feet must deliver the sale. The interactive touch screen provided cut through in the busy retail space. It’s 2-meter height and video played on loop invites the users to touch and interact with the screen. This interactive point of sale also gave Kenwood a point of difference to their competitors in-store.
Design Challenge
In a busy retail space, signage or point of sale for a brand is an integral part to delivering a sale. Kenwood Kitchen Machines are known for their durability and versatility and are used by bakers across Australia (and around the world). However with so many attachments to choose from the consumer can often feel overwhelmed.
The interactive touch screen guides the customer through each attachment, it’s simple to use and the content is easy to understand. Visuals, descriptions, videos and recipes bring the story to life for each unique attachment. Drag and drop interactive recipes also add to users' experience. The consumer chooses a recipe and is guided step by step, demonstrating how simple it is to create various dishes with Kenwood Kitchen Machines.
User Experience
The initial interactive content was developed for the Kenwood demonstrator kitchen in Peter’s of Kensington. It was so well received by this particular store that it was rolled across 50 other retail stores in a smaller format around Australia.
So far there has been a positive response to the content from retail floor staff, some saying that it is a great asset in assisting them to explain the function of all attachments.
Analytics show that engagement with the touch screen is strong with the most popular page being the Kitchen Machine attachment pages.
Marketing - Interactive Signage
This award celebrates innovation and creativity in design of a unique user experience in the combination of text, audio, still images, animation, video, and interactive content for signage. Consideration given to clarity of communication and the matching information style to audience.
More Details