Project Overview

CommBank's Innovation Lab wanted to build a new, permanent installation to immerse visitors in the (predicted) future of four key industries in Australia - natural resources, work and education, real estate and transport.

The future is hard place to imagine. It can be even harder to predict how industries and organisation may evolve over the next 5 - 10 years to adapt to key trends and technologies. Yet it will be essential if they want to survive and prosper.

What will freight transport look like with evolution of 3D printing and driverless trucks? How will universities attract students if they can virtually attend any course from all anywhere in the world?

With this installation, we wanted to immerse visitors to the Lab in these future worlds, and better still make them part of this world.

The future is hard to envisage

Project Commissioner

Commonwealth Bank of Australia

Project Creator

Focus Creative

Team

Focus Creative:
Account Director, Megan Tinsdale
Creative Director, Carlos Jonmundsson
Designer, Pete Thomas
Visual media, Jenni White

Paper Moose:
Nick Hunter, Director
Pete Foley, Animator
Rob Hughes, Project Manager

Project Brief

To build an engaging and thought-provoking experience for senior executives visiting the lab, to stimulate discussion on how organisations can prepare for and future proof their business.

Project Innovation/Need

We set out to build a bespoke installation, that submersed visitors with the experience. To drive engagement we decided to build four interactive games, one for each target industry, and challenge players to complete a mission and attain targets. To be successful, players need to learn about and understand the macro trends and technologies anticipated to disrupt and change the way these industries operate in the future.

Players interact with the game through an interactive glass dash, and a 'hologram' AI (think the Siri of the future) narrates the experience and provides helpful tips and insights as the games progress. A large HUD (heads up display) provides game information, decisions that need to made at each step, and video content designed to transport players to the future.

Design Challenge

Being a bespoke project, there were many design challenges;

- How to deliver futuristic video content on trends and technologies that are yet to be delivered.
- Designing a hologram that appeared to interact with the audience and responded to decisions that the players make as they progress through the game.
- Building an interactive dash that felt futuristic.
- Tying all three components together, the HUD, the interactive dash and the AI, to provide a seamless and intuitive self-serve experience.
- Ensuring that the game was easy enough to understand whilst communicating a lot of futuristic and technical information.

Sustainability

Where possible, technology and assets that were already available in the Lab were reused including the hardware, projectors and screens that were already installed.

Of the four games, three have a sustainability message, and players have sustainability or green targets to achieve as they progress through the experience.

Pop-Ups, Display, Exhibit & Set Design

This award celebrates innovative and creative design for a temporary building or interior, exhibition, pop up site, installation, fixture or interactive element. Consideration given to materials, finishes, signage and experience.
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