Project Overview
Henrietta is a lifestyle blogger and creative writer who was looking for a cohesive identity to help bring her writing to life. She was looking to start carving out a place in the market as a creative writer, and to do that, she needed to create a strong recognisable identity that would help her present her work in the most compelling way.
Project Commissioner
Project Creator
Team
Simon Wright
Emil Makkar
Carrie Dennes
Vanessa Meaker
Dean Varndell
Hayden Mathys
David Cunningham
Project Brief
It was our job to create an identity that would reflect the authentic creative nature of Henrietta’s personality, but also to create something she could use across all mediums – whether it was her website, her social media accounts, her business cards – and a variety of other collateral.
Project Innovation/Need
We created a unique identity in a crowded blogging world that translated across print and digital application.
Design Challenge
Standing out amongst a market of writers and lifestyle bloggers can be a tough challenge. It’s an ever-growing market, and there’s no lack of people competing to be seen, heard, and read. That’s why we needed to ensure that the design was not only as compelling and creative as possible, but that it worked across every medium Henrietta wanted to apply it to.
We wanted to embrace a style that was a nod to creative writing, while celebrating the traditional craft.
Effectiveness
"The problem Principals were immediately able to see was that my identity as a writer and as a commentator was being obscured.
I spoke with the team about what I wanted to achieve, and gave them some of my stories to read so that they could better understand and interpret what it was I was looking for. When I saw the first designs, I was blown away by how instantly and how perfectly they reflected my aesthetic."
Direct quote from Henrietta Summerhayes
Graphic Design - Identity and Branding
This award celebrates creative and innovative design in the traditional or digital visual representation of ideas and messages. Consideration given to clarity of communication and the matching information style to audience.
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